How to Cover Overhead Costs for Your Small Business

Everywhere you look, it seems many companies – large and small – are going out of business. Their downfall often is not their business idea or concept, it is the fact that they didn’t properly account for the costs associated with running their business. Overhead costs are part of the daily running of your business, but if your revenue is up and down, then it can be hard to cover 2226those costs without accruing late fees or being forced to give up growth opportunities.

Take Toys ‘R Us as an example. The company recently filed for bankruptcy due to a staggering $5 billion in liabilities. Those liabilities start with loans meant to cover growth or overhead costs, but eventually, the amount of your overhead costs exceeds the assets that your business owns. The reality is that once that happens, your business is in danger of going under.



Your business probably can’t compare in size or scale to a retail giant like Toys ‘R Us. Still, even a small business can rack up considerable overhead expenses, including the costs associated with space, manufacturing, training, payroll, utilities, insurance, adn more. If you are struggling to cover these expenses, then growth opportunities or even the ability to add talents and skills through the hiring of personnel could be in jeopardy.

If you need to bring another manager onboard or purchase new equipment, you may wonder how you will manage financially. While those purchasing or hiring decisions could give you the ability to increase your revenue, the truth is that you are going to have upfront costs associated with this growth, in addition to the overhead costs for small businesses that you already have.
What Are Overhead Costs?

First, what do we mean by the term “overhead costs?”

These refer to ongoing costs you must regularly pay regardless of how much income your business is generating. Most of these costs are associated with the daily functioning of your business and directly impact your ability to generate additional income if they are not paid promptly.

Many of these costs are not directly related to creating the product or service that your company offers. Instead, these costs are associated with increasing sales, paying the taxes necessary for you to stay in business, paying your staff so they keep working to make your product, or are part of the administration of your business. These overhead costs are part of the reality of business administration. 

How to Write a Business Proposal in Just 6 Steps

Crafting a strong business proposal is the first step towards getting new customers. It’s the ultimate sales document that represents the value of your business. 

From the audience to the planning to the formatting, each step of writing a business proposal is crucial. You always want to put your best foot forward.

It might seem daunting, but it doesn’t have to be. Let’s break down the process and learn how to write a business proposal that will get your potential clients on board.



Step 1: The Structure

Think about writing a proposal like building a house. Without a proper structure, your proposal will crumble.

These three questions make up the foundation of your business proposal:

Who are you? What is your company? What are your qualifications? What sets you apart from other businesses?
What do you know? How much do you know about the client’s needs? Have you done your research?
How are you going to do it? What are the steps you’re going to take to solve the client’s problem? How much is it going to cost?
Not sure where to start? Consider using a proposal template to help guide the writing process and make your design stand out.

Step 2: The Title Page

Putting together a well-formatted title page will make the proposal look organized and put together.

Include the company name, contact information, and logo. Also include your client’s name, their contact information, the date, and the title of your proposal.

Step 3: The Cover Letter

The cover letter offers you a chance to introduce yourself to the client.

Include a line about your company and then a quick overview of what sets your company apart from the competition.


Medical Credentialing: Understanding How It Works, How Much It Costs, Etc.

Medical credentialing is a market-driven process that seeks to maintain standards of quality in the medical community for the benefit of patients. The process involves direct contact with primary sources for the verification of a healthcare provider’s qualifications. The credentialing authority, called a Credentials Verification Organization or CVO, will contact the university where the provider received their degree in medicine, had their training, and did their residency, to confirm their credentials.


They will also contact certification boards and licensing agencies to verify licenses and specialty certificates. Hospitals and other employers can provide confirmation of work history. Credentialing is important for all new hires, but it is performed at regular intervals even after hiring to conform to the standards of regulatory and accrediting organizations, like The Joint Commission (TJC), The Centers for Medicare and Medicaid Services (CMS) and the National Committee for Quality Assurance (NCQA).

Credentialing is a term for a process that consists of two parts, credentialing and privileging. Credentialing is the verification of competency, as demonstrated by education, training, licensing and work experience. Privileging is the granting of approval for a healthcare provider to perform certain procedures based on the demonstration of competency.

How to Improve Your Gum Health

Your gum health affects how you feel inside, as well as the smile that the rest of the world sees. Taking a few steps to improve your oral health will not only improve your smile but will improve your overall well being.

The onset of Gum disease occurs when the buildup of plaque on your teeth reaches your gum line creating an environment for infection to potentially occur in your gums. What you would notice would typically be swollen and sometimes bleeding gums.

Bad breath is a likely outcome of gum disease as well. If things have come to this stage, it is best to try and nip this infection in the bud right here, before a more serious case of gum disease sets in. This stage of gum disease i called gingivitis

Gum disease if left untreated can lead to tooth loss and the potential for compromised bone and tissue.



According to the Canadian Dental Association, Gum disease is one of the most common dental problems adults face. That said, gum disease can begin at just about any age. Gum disease often develops slowly and without causing any pain. Sometimes you may not notice any signs until the disease is serious and you are in danger of losing teeth.

It’s not all bad news! Gum disease is both preventable and treatable. The prevention comes from a proper oral care regimen care.

Simple Oral Regimen to Improve Gum Health

Brush your teeth twice a day, and if possible after each meal. Try and ensure that you brush your teeth on each occasion for at least two minutes.


Floss your teeth at least once a day.

Use a good quality mouthwash at night before you go to bed.

Cut down on sugary treats.

Stop smoking. Period.

Chew Gum that does not contain sugar.

Ensure that you see your Dentist at the frequency that your Dentist recommends that you need for your Dental care. Regular dental cleanings are pivotal to ensure that you don’t get any gum disease or any gum disease that you do get is nipped in the bud.



What Lowers Your Credit Score: A Guide on Everything to Know

There’s no worse feeling than going to the bank to talk about getting a loan only to find out you don’t qualify.

It’s embarrassing and can make you feel incredibly low. Worse yet, it can be frustrating and confusing for those who don’t fully understand why it happened. Many people who are turned down for loans are taken completely off-guard.



We’re going to clear a few things up, namely, what lowers your credit score.

What Lowers Your Credit Score

As you read through our list, it may come as a shock to you just how many things are taken into account to determine your credit score. While it would be easy to throw your hands in their air and give up, we highly recommend you take a different route.

You see, your credit score is vital for getting approved for car loans, home loans, apartments, and credit cards. It also affects your interest rating on these loans, which over the years can add up to tens of thousands of dollars. Your credit score also affects how much you can get approved for on said applications.

If you want to improve your credit score, take a look at our list of the top nine things that lower it.

A High Debt-to-Income Ratio

Your debt-to-income ratio is a relatively easy concept to grasp. It is the basic formula of money coming in versus money going out. However, this only looks at debts, leaving out things such as groceries, gas, utilities, etc.

To find your debt-to-income ratio, take all of your debts and divide them by your income (after taxes). If your answer is lower than .43 (43%) than you’re doing good. If not, you may have difficulty getting approved for loans or loans with low-interest rates.

To improve this rating, start paying down debts. Generally, start with the smallest debt first. Once that’s paid off, use the money previously designated for that payment and throw it at your next smallest debt.


How To Start A Mommy Blog In Between Nappy Changes And Make Extra Money

Motherhood is a wonderful and sometimes funny journey. What if it was possible to share the trek with the world?

Well, believe it or not, it is. And not only is it possible, it’s profitable. Starting a blog is a fast, simple way to bring in a little extra money.

Best of all, it provides a unique creative outlet (and let’s face it, a break from the kids). However, one doesn’t need to devote hours and hours to becoming a blogger know-it-all.

With the right strategies, it’s possible to take the blogosphere by storm! Here are some great tips on how to start a mommy blog in no time.



Establish a Blog

Ultimately, starting a mommy blog isn’t quite that simple. First, head to one of the many free blog creation tools and register the blog.

Choose a great name that’s going to really resonate with the audience as the URL. Make sure it’s something that’s going to stick. It’s hard to change once set.

Now for a little bit of design. Most sites, like WordPress, feature a pretty extensive amount of customization for free. Play around for a bit and decide what color schemes and templates fit the blog best.

Voila, the new blog is almost ready! Now it’s time to get to work on content creation.

Cover a Niche

Now, there is a bit of a downside to how easy it is to create a site. This means that nearly everyone and their mother knows how to create a mommy blog of their own.

This is a bit of a blessing and curse in this case.

On one hand, it means that there are plenty of other bloggers to draw inspiration from.

On the other hand, it means that there’s a lot of competition out there. But don’t give up, just focus on a niche.

Each and every blogger has a unique and individual voice. It’s just up to them to find it! Consider what will set this blog apart and then run with it. The more different and niche it is, the better it’ll do.

How to Write Travel Articles That Sell Your Business

The act of traveling has been capturing the hearts and minds of people for generations and will continue to enchant us for hundreds of years to come.

Because of our innate fascination with travel, it’s no wonder that travel articles are as popular as they are.

Travel articles are an excellent way to attract a little extra attention and help give your small business a boost. That said, creating travel articles your customers will want to read is easier said than done.

If you’re interested in writing travel articles to help sell your business but aren’t sure where to begin, we can help.

Here’s everything you need to know about writing travel articles that will captivate and entice your readers.


Be Picky With Your Topics

While getting caught in the rain on a train platform had a significant impact on you — the same might not go for your customers.

When picking topics to write about, you want to make sure they are timely, valid, and you can tie them back to your company’s mission.

An article about an exhilarating trek through Spain may work well for this website, but it may not for other sites.

Make it Unique

No two people experience things the same way. So, you can be sure that no matter where you go, you’ll come back with a set of stories only you can tell.

A talented travel writer knows to lean on what made the trip different, rather than focus on what they think their readers are expecting to hear.

A Picture’s Worth a Thousand Words

Apart from being excellent for improving your article’s SEO, pictures provide a fantastic way to immerse your readers in your story.

3 Hot Online Dating Sites to Meet Single Women

Looking to have a good time online?

If you want to meet single women for serious romance or casual fun, searching online is an easy and smart place to begin your search. There are so many different sites to suit your mood and preferences.

So get your best pictures ready, think of something sexy and creative to say in your bio, and set up profiles at these three sites we recommend. Before you know it, you’ll be talking to beautiful, single ladies who can’t wait to get to know you better.



Match.com
For those more interested in starting slow and getting to know someone well, Match.com is a very popular option. Having acquired both OKCupid and PlentyOf Fish, Match is one of the largest relationship sites around today.

You have so many great opportunities to strike up a conversation with a beautiful woman and see if you’re a good match for each other. And there are many success stories that show how well it works.

The goal with Match.com is to find a real connection, so make sure you fill out your profile fully and accurately. Your preferences for food, religion, entertainment, and sex should all be clear.

In no time, you’ll find that sexy single lady who shares your interests and you’ll be able to take your relation offlishipne and to the next level.

Adult Friend Finder

Maybe you’re looking to meet single women who want to get right down to business. Adult Friend Finder is a great site for you because it’s the largest sexually-focused hookup site around.


Top 7 SEO Strategies for Publishing Companies

Are you a publishing company that can’t seem to bring in new clients? That may be because nobody knows you yet. Think about your website.

Are you posting regular content? Are you using links on your website? Do you have a social media account?

If your answer to any of these things is no, then you may want to rethink your marketing strategy a little bit. If you’re good at running your company but not too experienced with SEO, let us be your consultants.

Keep reading for a complete guide of SEO strategies that will work for publishing companies of all kinds.


1. Figuring Out Your Keywords

The first part of your search engine optimization strategy is going to be to research keywords. If you’re not familiar with them, they are the string of words that users type in to search for services like yours.

As you probably suspect there are a lot of publishing companies out there so competition for certain keywords is stronger than others. You can use programs such as Google Keyword Planner to test out different ones.

2. Have Interesting Content 

Making and sharing quality content shows your audience that you are experienced in the publishing field. You should be posting things that engage the visitors on your site, gives your readers important information, and convinces visitors to become customers.

It’s not enough to post good content though, you need to be consistent with it. If a visitor were to see that the last time you posted something was 6 months ago, they may get the impression that you are no longer in business.

3. You’ll Need a Social Media 

Just about every company out there has a social media. You should be no exception. Posting on Social media is a way to make your company feel more human to your potential clients.

It also shows clients that you have an active online presence so they will know you’re open for business. Different social media works differently for every company. You’ll need to do a little research to find out which one is best for publishing companies. 

4. Link to Other Pages 

Internal linking is vital for your site. You should be linking older pages to newer ones and newer ones to older ones. It helps search engines index your site so they can rank your company appropriately. 

SEO for Contractors and Remodelers: 7 Industry-Specific Tips

The United States construction industry is worth more than $900 billion, which means that you can win big when you figure out how to reach the people that need your services.

With this in mind, you’ll need to really get a true handle on search engine optimization (SEO) and how it can come into play in your industry. This will get you more work and help you to build your brand while creating and capitalizing on a specific niche in the construction field.

Use these tips below to get the best SEO for contractors possible.




1. Create Content For People Looking to Remodel and Handle DIY Projects

The golden rule of search engine optimization is to create content — and then create some more content.

Rather than just spamming the web, make sure that your content has value, and that you create it with value on the front end, rather than only trying to get into people’s pockets. It takes a while for your content to pay off, so make sure you’re sharing information that people can apply to their own lives.

In the world of construction, creating content about remodels can be some of the best content possible.

When people can turn to you to learn more about kitchen remodels, landscaping and more, your content will always be in demand. People will flock to your content so that they can apply these ideas to their own property, which will give them the chance to improve their property and make it look beautiful.

2. Use Keywords Specific to Your Brand of Construction

You always need to be on top of your game when it comes to choosing and using keywords.

Since the construction industry is so vast, so too is the sheer variety of keywords available that you can use to get rank. Make sure that all the keywords you use help you grow your brand and find the customers that are looking for what you offer.

That way, you will get specific, rather than throwing a wide net that draws people in who don’t need what you are offering. Always optimize your use of keywords and you can grow your reach around the web organically. 

Get More Traffic: Why You Should Have Someone Help You with Bing Ads

This may not seem like a lot compared to Google search traffic.

But even if Bing isn’t the main search engine, it still ranks #4 in global search engines. What’s more, it offers marketers another channel for effective digital advertising: Bing Ads.

In this post, we discuss why you should have someone help you with Bing ads. Keep reading to learn more!

What Are Bing Ads?

Bing Ads market-specific digital content to Bing users.




Bing Ads is a form of Pay-Per-Click (PPC) advertising. This means that marketers pay per “click” each ad receives.

In this sense, Bing Ads function much like Google AdWords, PPC ads marketers can craft in Google search results.

Both Bing Ads and Google AdWords rely on the principles of search engine advertising. Bing and Google users turn to these platforms to search for keywords and phrases.

Users then browse results, prioritizing the first page of listings and those that surface at the top.

It is possible to rank your online content accordingly using Search Engine Optimization (SEO).

Yet Bing Ads enable marketers to place ads in prominent locations of search results. Ads will appear under the “Ads” category at the top of search listings.

Marketers also optimize these PPC ads for keywords, phrases they want their ideal customers to type into Bing. Examples of keywords include “fast flower delivery” or “best vegan fare in Atlanta.”s

Bing Ads is not a free form of digital marketing. However, Bing professes that its ads have lower costs-per-click and costs-per-acquisition than Google ads.

What’s more, PPC advertising can have a huge return on investment (ROI). You may pay $4 for a single click but earn a conversion worth $3,000, for example!

Why You Need Bing Ads
Why might marketers need Bing Ads?

It’s well-known thaGoogle is the search engine giant. For this reason, many marketers implement Google AdWords when they choose to launch PPC marketing.

But Bing Ads often trump Google AdWords, and they can skyrocket your conversions if used properly. Here’s why you need Bing Ads.



Every digital marketer goes through this phase. You create an AdWords account, you develop a great strategy, and you start investing in powerful keywords. But here’s the issue —
 you don’t receive a good ROI.

Why not? Most beginning PPC marketers don’t know how to optimize their strategy for sales. PPC campaigning is more difficult than you think; PPC marketing is very complex and encompasses many succes factors.

Does this mean you give up?

Definitely not! In order to see PPC results, you need to know which strategies work. If you need help with PPC optimization, here are 5 strategies that work.



1. Market to All Stages of the Sales Funnel

Many PPC marketers make the same mistake. They only focus on attracting new customers. They don’t target their marketing to every aspect of the sales funnel.

Here are the stages of the sales funnel:


Awareness

Interest

Evaluation

Engagement

Commitment (or the purchase phase)

How do you tailor your PPC campaign to touch every aspect of the sales funnel?

Pay attention to customer behavior, research keywords that embody each of these stages, and create your ads for each of these buyers.

2. Use the Best Keywords

When using paid keywords, you need to ensure you’re using the best-performing keywords. SEO marketers don’t use any keyword to optimize their content, right?

Neither should a PPC marketer.

How do you find PPC keywords? Similar to the way you do keyword research for SEO. Find keywords with a high search volume but low difficulty and low competition.

3. Use Ad Extensions

Do you focus so much time on ad creation, yet you’re not satisfied with the lack of room you have for information?

Google allows you to use ad extensions to incorporate all of the information you need. You should take advantage of these extensions.

Here are the most popular ad extensions:

Callout extensions

Sitelink extensions

Location extensions

Structured snippets

These will help optimize your ad for the information you need.

7 Online Marketing Tools That You Need In Your Digital Arsenal

There are a ton of online marketing tools out there. How do you know which ones are the best ones to work with? You could take a trial of every marketing tool available, but that takes up too much time.

The other option is to read this article to find out what the top tools you need to add to your marketing arsenal.


1. Google Analytics & Search Console

As soon as you set up your website, get it connected to Google Analytics and Google Search Console. It’s easy to do when you’re running a WordPress site. Sign up for accounts in Google, then install a plugin like Yoast SEO to connect your site with both tools.

Google Analytics will give you the information you need about traffic. You’ll know where it comes from, how long people stay on your site, your most popular content.

Search Console will tell you if your SEO is working or not. Find out how your site appears in search results. You’ll know what search terms your site show up for, how many people see your site in search results, and your click-through rate.

2. Social Media Schedulers

There’s nothing worse than feeling like you have to be on social media all of the time. How can you run a business if you’re constantly distracted by posting? A social media schedule lets you post your content in advance.

There are a ton of social media schedulers available. Which one should you use? It depends on what social networks you use. For Pinterest scheduling, Tailwind is the tops. For Instagram scheduling, Later is a good choice.

If you’re on multiple networks, check out Buffer or Hootsuite.

3. Content Generation Tools

One of the hardest things for site owners to do is to pump out good content on a regular basis. Using tools like Grammarly will make sure you avoid misspelled words and basic grammatical errors.

Copyscape is another content tool that will ensure that your content isn’t duplicated elsewhere. Duplicated content can hurt you in search results.

How to Market a Website and Get More People To Your Page

When did you first hear the term blog? It was likely many years ago. One of the first opportunities offered by the internet, blogging quickly became a web mainstay.

Since then, its usefulness has kept it a still-common practice. Not only has it adapted to various formats, such as video or tweets; it’s stayed relevant in its traditional format, too. Successful SEO strategies use blogging as one of the pillars of its practice.

This has led many to wonder: is it too late to start a blog now? Isn’t the market already oversaturated?

Absolutely not. If you have a unique perspective or a passionate voice, there’s an audience waiting for you. People are always hungry for more quality content. The challenge then is in finding that audience.



Keep reading to learn how to market a website and generate traffic.

Social Media

If you’ve put in the effort to build a blog and create content that you believe in, you need to share it. Take to social media and post links back to your work.

Word of mouth is a powerful tool, so by generating engagement within your immediate social networks, you can have immediate access to a much larger audience.

Replying to comments and encouraging interactions helps keep your content visible in your audiences’ timeline. It also allows you to build a relationship with your audience, strengthening their interest.

Best of all? It’s a free way of marketing websites. The only consideration is that you don’t get too aggressive about promoting your work. This can turn some people off. Otherwise, you can easily create visibility with a familiar crowd.

 

Casino Gambling World © 2012 | Designed by Tagamet for warts

Thanks to: No Deposit Casino Bonus, Spielautomaten and Bajar de peso