Earlier, we touched on social media contests. Pairing free stuff with social media makes for a powerful promotion strategy.
Beyond social media, there are several ways to leverage free products and samples.
For example, let’s say you’re carrying a new brand of rope lights and want to get the word out. How would you use product giveaways to do that?
One tried and tested idea is the classic swag bag. These are perfect for lighting industry trade shows and local events.
But what makes a truly great swag bag?
You don’t want your rope lights to be lonely. Consider adding accessories, chargers, branded pens, magnets, coupons, and catalogs to your swag bag.
You can also add QR codes to your business cards so leads can visit your website straight from their smartphones.
If consumers don’t know who you are, how will they find you?
Now that you’re online, you have to optimize your website and Google pages with targeted keywords.
These ‘keywords’ are search phrases people use to find businesses like yours. Adding keywords to your website data, Google pages, and content help search engines crawl your site and improve its SERPS position.
There’s no better promotion than ranking #1 for your keywords.
You’re confident about your lighting solutions, but your brand’s not connecting with customers.
That’s because your lighting company doesn’t have a promotion strategy that’s authentic, unique, and engaging.
But that’s about to change.
In this post, you’ll learn how to build a promotional strategy that brings your company to light on Google, social media, and in-person.
Beyond social media, there are several ways to leverage free products and samples.
For example, let’s say you’re carrying a new brand of rope lights and want to get the word out. How would you use product giveaways to do that?
One tried and tested idea is the classic swag bag. These are perfect for lighting industry trade shows and local events.
But what makes a truly great swag bag?
You don’t want your rope lights to be lonely. Consider adding accessories, chargers, branded pens, magnets, coupons, and catalogs to your swag bag.
You can also add QR codes to your business cards so leads can visit your website straight from their smartphones.
If consumers don’t know who you are, how will they find you?
Now that you’re online, you have to optimize your website and Google pages with targeted keywords.
These ‘keywords’ are search phrases people use to find businesses like yours. Adding keywords to your website data, Google pages, and content help search engines crawl your site and improve its SERPS position.
There’s no better promotion than ranking #1 for your keywords.
You’re confident about your lighting solutions, but your brand’s not connecting with customers.
That’s because your lighting company doesn’t have a promotion strategy that’s authentic, unique, and engaging.
But that’s about to change.
In this post, you’ll learn how to build a promotional strategy that brings your company to light on Google, social media, and in-person.
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