What Is Pay Per Click and How Can You Benefit From It?

Chances are you’ve heard the term tossed about in business conversations, but what is pay per click, really?

You’re not alone in wondering, and if you’re a business owner or someone considering a startup, it’s an important term to know. After all, pay per clicks can save you cash, increase your brand awareness and more.

So what are you waiting for? Learn the basics of PPC here as well as why you should consider it for your company.

Google, Yahoo! and MSN Bing are common companies offering PPC services, but more businesses have entered the market. And while owners can attempt to create ad campaigns alone, reports indicate they’re liable to waste at least 30% of their advertising budget.

According to Quirk eMarketing, “PPC advertising revolutionized the online advertising industry, and today, advertising generates 97 percent of Google’s revenue.”

Even with numbers like these, PPC investment growth in small businesses is modest. In 2018, there has only been a 5% growth thus far, more than halving the amount experts suspected would occur.

PPC companies research consumers to find the perfect search criteria in which your ad should appear. That means you have the ability to reach hundreds and thousands more consumers, broadening your customer base.

]If you wow them with your product or business, they’re likely to come back.