Six SEO Facts About All High-Ranking Content

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. 6 facts about high-ranking SEO contentOur relationship to technology is rapidly evolving, and Google’s SEO algorithms have steadily adapted...

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. If you’re...

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How to Master YouTube SEO, in 10 Easy Steps

sk a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it. For example, I recently decided to make a fennel and herb...

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The Biggest SEO Mistake Content Marketers Make

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. It’s a key part of what Tomasz Tunguz calls the compounding returns of content marketing. When you invest in content...

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There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. SEO tools - Serpstat vs SEMrushBut two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your...

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The 3 Most Successful Content Marketing Case Studies I Know Of

While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing case studies, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Quick Takeaways: There’s a lot to learn from studying the most successful content marketing examples. It’s not always easy to get executive buy-in for content marketing. You can usually prove the content...

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Business Marketing Strategy Basics: How to Learn Copywriting

Copywriters are one of the most essential people to add to your marketing team to help skyrocket your business and sales. But what about when you don’t have it in the budget yet or are unable to find someone to write your copy? Well, now is the perfect time to learn the skill that has made many of business owners successful over the years. Marketers have often reported significant increases in their...

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