sk a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare.
Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it.
For example, I recently decided to make a fennel and herb stuffing. But there was one problem. When I pulled out a giant bunch of fennel, I realized I had absolutely no idea what to do with it. So, of course, I Googled “how do I chop a fennel bulb?” This is what I found:
YouTube thrives because it serves content viewers want, keeping them engaged. It has evolved to bury all things boring, irrelevant, and misleading with ruthless efficiency.
That’s why you need to make it easy for YouTube to understand why your content is relevant to a particular topic.
Perfecting your YouTube SEO strategy
A great YouTube SEO strategy takes 10 relatively easy steps. And like all things SEO, it begins with the all mighty keyword.
1. Identify your target keywords
Identifying your target keywords is step one in the content development process. Doing this first will allow you to organically build them into your content. Remember, everything in your video is searchable (more on that later). If you neglect keywords during the briefing and scripting phase, you’ve already missed an opportunity to help your videos rank.
Use a keyword tool like TubeBuddy or SEMRush to make sure you’re picking keywords that people will search for, but also aren’t so saturated that your video would never stand a chance (good luck getting that generic makeup tutorial to rank).
Since both Google and YouTube leverage semantic search, you want to focus on keywords that relate to a specific “query”, or question someone is trying to answer—like how to chop a fennel bulb.
Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it.
For example, I recently decided to make a fennel and herb stuffing. But there was one problem. When I pulled out a giant bunch of fennel, I realized I had absolutely no idea what to do with it. So, of course, I Googled “how do I chop a fennel bulb?” This is what I found:
YouTube thrives because it serves content viewers want, keeping them engaged. It has evolved to bury all things boring, irrelevant, and misleading with ruthless efficiency.
That’s why you need to make it easy for YouTube to understand why your content is relevant to a particular topic.
Perfecting your YouTube SEO strategy
A great YouTube SEO strategy takes 10 relatively easy steps. And like all things SEO, it begins with the all mighty keyword.
1. Identify your target keywords
Identifying your target keywords is step one in the content development process. Doing this first will allow you to organically build them into your content. Remember, everything in your video is searchable (more on that later). If you neglect keywords during the briefing and scripting phase, you’ve already missed an opportunity to help your videos rank.
Use a keyword tool like TubeBuddy or SEMRush to make sure you’re picking keywords that people will search for, but also aren’t so saturated that your video would never stand a chance (good luck getting that generic makeup tutorial to rank).
Since both Google and YouTube leverage semantic search, you want to focus on keywords that relate to a specific “query”, or question someone is trying to answer—like how to chop a fennel bulb.
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