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Are you looking to create content marketing strategies for your moving business? Maybe you feel a little overwhelmed about finding creative ways to draw attention and attract new business.

Fear no more! You have come to the right place. We have put together an article detailing 10 content marketing examples you can use for your business.

First, let’s look at what content marketing strategies are about.

What is Content Marketing?

Companies use content marketing strategies in order to attract the attention of potential new customers and then retain them long enough to gain their business.

These strategies are not simply producing content but creatively weaving content in a way to make it interesting.

Here is a list of steps you want to follow before you start implementing content marketing in your moving business:

Designate someone to be in charge of your content marketing

Define the mission or purpose of your marketing

Publish daily or at least very regularly

Publish content that is popular with modern culture to gain audience attention

Choose between using a branded or unbranded content hub

Optimize subscriber building

Implement Content Marketing ROI to determine your engagement and reachability

Once you have looked at these steps, you can look at several content marketing examples of techniques to use for your moving company.

Content Marketing Examples

When implementing content marketing techniques for your business there are many ways to creatively draw attention. Let’s look at 10 examples of content marketing techniques you can use.

1. Blogging

Blogging is a great starting point for content marketing. It allows you to draw attention to your social media presence and attract followers. Here are a few blogs of companies that are successful:

Buffer

Hubspot

Rip Curl

Write an article about several things that stand out about your moving company and title it something like “5 Reasons Our Moving Company is Unique.”

2. SEO through Social Media

Social media platforms are incredibly important when marketing for your business. Followers and visitors who share your content generate more traffic for you by indirectly helping your SEO search rankings.

An example of this technique is Lush cosmetics. Lush encourages social media users to post pictures or videos of their products with hashtags for Lush cosmetics which puts their products in front of many more potential customers.

By implementing SEO tactics on their social media platforms, they have generated over 4 million followers!

3. Video Content

Consider driving awareness for your brand through video ads. YouTube is the ideal platform for video ads and a great example of a company that used this strategy is Hootsuite.

They took the popular show “Game of Thrones” and grabbed the attention of viewers to weave this topic into their brand. They titled their video “A Game of Social Thrones” and then proceeded to tell a relatable story.

4. Images

Images with the fewest words possible tend to be the most powerful. Instagram is a great platform example for using images to generate business.

A perfect example of a company that uses top-notch photography techniques when marketing their products is Rolex. This iconic watch brand relays the timelessness of their timepieces through pictures that emanate quality.

5. Pithy Slogans

You want to designate a creative person or hire someone specifically to come up with a creative saying consumers can associate with your brand. A great place to find someone for the job is Upwork.com.

Here is a list of several companies with incredibly successful slogans:

Nike: “Just Do it!”

KFC: “It’s finger-lickin’ good”

Dunkin’ Doughnuts: “America runs on Dunkin’”

Coca-Cola: “Open Happiness”

McDonalds: “I’m lovin’ it”

If you can hire someone to come up with a witty saying that encapsulates your business the way creative writers wrote ones for these successful business examples, then they are worth their weight in gold!

6. Create an App

Charmin has a great reputation of incorporating humor into their ads but that’s not all they have done to build their success.

Another one of their successful marketing strategies is their development of the “Sit or Squat” app. This app allows people to find the nearest and cleanest public bathrooms to their location.

So far, their app has boasted over 100,000 downloads!

7. Resources and Ebooks

Simply Business is an insurance firm located in the UK. Sounds boring right? Wrong. They actually produce ebook guides and resource tips for other small businesses from event planning to local moving companies.

One example they’ve written is “The small business guide to Facebook.” They have generated thousands of shares and likes from their customer audience, boosting their company visibility and driving traffic to their site.

8. Personalization

It’s basically guaranteed you have heard of Coke’s “Share a Coke” campaign unless you have been living under a rock. Coke targeted consumers with a personalization tactic.

The reason this campaign was so successful was that its products incorporated 150 of the most popular names on the packaging. The emotional connection between buyers and the coke products are what made the bottles fly off the shelves.

9. Infographics

People generally are in love with reliable data displayed in a simple manner. These data report images are shared by social media users all the time.

Shutterstock is an example of a company that uses infographics. Since their business consists of images, they have created a resource that anyone can use called a creative trends report.

10. Relatable Humor

Does anyone else watch the Superbowl just for the Geico Car Insurance commercials? Geico is the perfect example of a company that could be considered a boring service but uses humor to make its company anything but boring.

Not only do they incorporate humor in their commercials, but they employ slant humor between their name and their mascot. In some dialects “Geico” can be the pronunciation of the word “gecko” and by associating their mascot of a lizard with their name, they achieve the goal of capturing your memory.

Now that you’ve read about many examples you can implement in your content marketing plan, you are ready to start your content marketing strategy.

Seven-Card Stud 8 or Better

Seven-card stud eights or better, also known as seven-card stud hi-low, is a split-pot game, played with two to eight players. As in regular seven-card stud, every player is dealt a total of seven cards, three of them face down, and the other four face up.

Objective

To make both your best five card high hand, and your best five card low hand, using any combination of the seven cards you are dealt. The player with the best high hand wins half the pot, and the player with the best low hand wins the other half. If there is no qualifying low hand, the player with the best high hand wins the entire pot.

A qualifying low hand is made with five cards that are all 8 or lower, an ace counting as the lowest. No pairs can exist in a low hand, but a straight and/or a flush may. The lowest possible hand is A2345. The highest possible qualifying low hand is 87654.

Note: Winning both the high and the low hand is called "scooping the pot".

Forced Bets

Ante
Seven-card stud is normally played with an ante that is approximately 1/5 of the low limit bet size. Every player must ante up before the hand begins. The ante does not count towards any future bets.

Bring in
After the initial deal when every player has 1 card showing, the person with the lowest card must "bring in", which means he must place the low limit bet size in the pot. If two or more players share the lowest card, the one closest to the dealer's left side must bring in. This bet counts as your first round bet, so as long as nobody raises, you won't have to place any more money in the pot to see the next card.

Betting Rounds

There are five rounds of betting. In limit seven-card stud, all bets and raises must be equal to either the low limit, or high limit bet size, depending on what round it is. In the first two rounds, all bets and raises must be equal to the low limit bet size. In the third, fourth, and fifth rounds, all bets must be equal to the high limit bet size. If, for example, you're playing 3-6 seven-card stud, all bets in the first two rounds will be in increments of 3 dollars, and all bets in the last three rounds will be in increments of 6 dollars. A maximum of 3 raises are allowed per betting round.

3rd street - Two cards are dealt face down to every player, followed by another card face up. The player with the lowest card must bring in, by betting 1/2 o the low limit bet. He may choose to raise by betting the full the low limit bet. Play proceeds clockwise around the table, with each player choosing to fold, call, or raise. All bets and raises must be equal to the low limit bet size.
4th street - A fourth card is dealt face up to every player. The player with the highest hand showing (at this point, the highest possible would be a pair of aces) is the first to act. He may choose to fold, check, or bet. If two or more players are tied for the highest hand, the one closest to the dealer's left will be the first to act. Play proceeds clockwise around the table as before. If a player is showing a pair at this point, then he and all the other players have the option to bet either the low limit bet size or the high limit bet size. Otherwise, all bets and raises must be equal to the low limit bet size.
5th street - A fifth card is dealt face up to every player. Play proceeds as in the previous round, with the highest hand betting first, except now all bets and raises must be equal to the high limit bet size.
6th street - A sixth card is dealt face up to every player. Play proceeds as in the previous round. All bets and raises must be equal to the high limit bet size.
7th street - A seventh and final card is dealt face down to every player. Play proceeds as in the previous round. All bets and raises must be equal to the high limit bet size. In the rare event that all eight players remain in the hand at this point, there would not be enough cards for each player to receive another one. If that occurs, instead of every player receiving a card face down, a single card is placed in the middle of the table face up which every player is free to use.

Showdown - Anyone who has not folded after the last round of betting will now have the option of showing their hand in hopes of taking down the pot. The person who bet last is the first to show their hand, and then it proceeds clockwise from there, with each remaining player either choosing to show their hand, or muck it. Often times a player will muck their hand if they aren't going to win the pot, and don't want their opponents to see what they played.

Hint: Most online poker rooms offer the option of automatically mucking your losing hands, so the other players won't see what you played. It's generally a good idea to select this.

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Home to the biggest tournaments online, these rooms also have the largest player base, great bonuses, tons of action and the best software. If you don't have accounts here, you are missing out on the best that online poker has to offer.

2-7 Triple Draw Poker Rules

Deuce to Seven Triple Draw is a 5 card draw low game. Each player is dealt 5 cards and the goal is to make the lowest possible 5 card hand. There are four rounds of betting and three draws in this game. After each round of betting players choose cards to discard, anywhere from 0 to 5, and the dealer deals them replacement cards. After the third and final draw there is one last round of betting. A dealer button determines the order of betting and discarding.

Hand rankings

In Deuce to Seven Triple Draw players try to make the lowest possible 5 card hand. Aces play for high only and deuces play for low. Because you are trying to make the lowest possible hand, straights and flushes count against you. This means that 23456, for example, is a very bad hand. It is not considered a 6-low. It is a straight and is therefore worse than holding AKQJ9.

The best possible hand you can make is 23457 with no flush. This hand is called a wheel. The next best hand is 23467, again with no flush. This hand is often referred to as Number 2. Likewise, 23567 is referred to as Number 3 and so on.

Because Aces play for high 2345A is not a straight. It is the best possible Ace-low you can make-also called the Nut Ace. 23458 is the Nut 8. 23459 is the Nut 9 and so on. AKQJ9 is the worst possible unpaired hand you can make, since your goal is to make a low hand. 22345 would be the next best hand after that. Trips are worse than pairs. Straights are worse than pairs and trips. Flushes are worse than straights. And full houses are worse than flushes. The worst hand you can hold in this game is a Royal Flush. So, the hand rankings are the inverse of the hand rankings in a regular high game.

How Deuce to Seven triple Draw is dealt

Deuce to Seven Triple Draw is dealt as a 6 player maximum game. The game uses a dealer button just as in hold'em. The player directly to the left of the dealer button posts a live small blind and the player two to the left of the dealer button posts a live big blind. Each player is dealt 5 cards and there is a round of betting. The first betting round starts with the player to the left of the big blind, just as in hold'em. Each player in turn has the option to call, raise or fold.

After the first round of betting is complete, each player who has not folded has a chance to draw. Players are prompted in order to discard any cards they wish to replace in their hand. The first player to act is always the player closest to the left of the button. Players can discard from zero to 5 cards. If a player chooses to discard zero cards he is opting to stand pat. After a player acts on his hand and decides how many cards to discard the next player is prompted in turn to discard and so on until all remaining players in the pot have acted on the draw.

After each player has decided on their discards, the dealer begins replacing their cards in turn. For example, if the first player discards 3 cards, the second player discards 2 cards, and the third player discards 1 card the dealer would deal the first player 3 cards, then take that player's discards into the muck. The dealer would then deal the next player 2 cards then take that player's discards into the muck. The dealer would then deal the last player 1 card, then take that player's discards into the muck.

After the draw is complete, there is another round of betting. The players then have an opportunity to draw again. After the second draw is complete, there is another round of betting. The players then have one more opportunity to discard. After this third and final draw, there is one more betting round.

What happens when there are not enough cards to complete the draw?

Sometimes, there are not enough cards to complete a drawing round. When this happens, the muck has to be reshuffled and the draw is completed after the reshuffle. The cards that are included in the reshuffle are the mucked cards from all previous drawing rounds and the mucked cards of any player who has gotten all of his replacement cards on the current drawing round.

Going back to our previous example, let's say that Player 1 discards 3 cards, Player 2 discards 2 cards and Player 3 discards 1 card. The dealer then deals Player 1 three cards and Player 2 one card. At this point there are no more cards left in the deck. The mucked cards from any previous betting rounds are now shuffled with the discards from Player 1 only. Player 2's discards are not included in the reshuffle since all of his discards were not replaced. This means that it is impossible for a player to ever get his own discards back on a given round of betting.

Betting Structure

Deuce to Seven uses the same betting structure as hold'em. During the first two round of betting the limit is the small bet. So, if the game was a $10/$20 game during the first two round of betting a player could call or raise in $10 increments. The second two rounds of betting the limit is the big bet. In our example, a player can call or raise in $20 increments.

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How to Build a Technical SEO Dashboard Using Google Data Studio

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights.

How to build a technical SEO dashboard
Image credit: Hack Capital on Unsplash

Even the most experienced technical SEO professional needs to have a manageable amount of information to be able to implement a reliable, data-driven strategy.

The domain of technical SEO pro is rife with a whole host of different SEO tools, all proclaiming to offer crucial insights into the technical health of your website. DeepCrawl, Screaming Frog, Botify, OnCrawl, Sitebulb… the list goes on.

It’s easy to rack up a substantial monthly expenditure on these tools alone. And the further you take your analysis, the more necessary tools become. Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk.

The downside of using multiple tools (aside from the financial impact) is that it can be tricky to extract the data from the individual silo of each tool. This often leads to a disjointed workflow and makes it hard to understand how your day-to-day efforts are actually impacting your core KPIs.

While technical SEO experts can easily see the value of investing in tools like this, it can be challenging to convey this to key stakeholders.

For someone with a limited understanding of SEO, it can be difficult to understand exactly what the investment is going towards. So when it comes to getting sign off for budgets, being able to visualize and effectively demonstrate the impact of these tools is crucial.

That’s where Google Data Studio (GDS) comes in. Making good use of custom data connectors makes it possible to visualize almost any combination of data required, which can then be used to tell a story.

For example, it can be highly impactful to connect the dots between the technical metrics you have control over (e.g. crawling and indexing optimizations) and the wider KPIs from the rest of your marketing team (e.g. organic visibility, traffic acquisition, revenue, etc).

Google Data Studio offers the capability to match these data points together and get a much clearer picture of what is actually going on.

This post is sponsored by Better Proposals. Sign up by March 15th 2020 and choose either one month for free or double your proposal allowance:

5 Types of SEO Audits for B2B Organizations

The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful.

Of course, B2B marketers have differing expectations of an SEO audit as well. While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction.

To that extent, SEO auditing can fail to deliver the right expectations or miss the mark with client objectives.

Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance.

But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency.

Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), consider these five types of SEO audits first, to determine if there are easy wins and immediate opportunities to improve performance.

As highlighted in recent coverage here at KoMarketing, anonymous data collected from 100,000 websites by SEMrush showed that 50 percent of websites face issues with duplicate content.

How can your organization make sure you are on the right side of that 50 percent benchmark?

Here are a few suggestions.

5 Types of SEO Audits for B2B Organizations

To that extent, SEO auditing can fail to deliver the right expectations or miss the mark with client objectives.

Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance.

But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency.

Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), consider these five types of SEO audits first, to determine if there are easy wins and immediate opportunities to improve performance.

The Duplicate Content Audit

One of the first aspects of a website to audit for SEO is associated with website copy. The key is to ensure the same copy is not accessible from multiple web addresses.

The Scope of SEO and Digital Marketing Expertise

earch rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms.

But does SEO still matter? Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there is nothing webmasters can do to fix their sites if they dropped in rankings.”

Yeah, it still matters. Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings. But both are still the smart path to take.

Okay, but do keywords still matter? That seems to be a pretty common question. Again, the short answer is “yes.” While Google’s algorithm has gotten much better with semantic search—basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice.

So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text.

And actually, given all the changes Google and other search engines have made to combat manipulative black hat SEO practices, one “keyword” now matters possibly more than any other for SEO.

That word is “authentic.”

No, not authentic in some squishy philosophical sense, but rather as in terms of being real and genuine—in three specific ways.

Authentic Expertise

Google and other search engines seek to display the “best answer” for every query near the top of their search results. That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts.

Content that is original and reflects deep subject matter knowledge will (almost) always outrank incoherently organized content cobbled together by duplicating ideas from various sources.

Authentic Language

Every profession, every industry, every niche has its own unique vocabulary. For example, the acronym CFD of course refers to a Contract for Difference among financial traders. But means something entirely different (computational fluid dynamics) to design engineers.

PPC Optimization: 4 Proven Tactics to Boost Your Sales Conversions

Every digital marketer goes through this phase. You create an AdWords account, you develop a great strategy, and you start investing in powerful keywords. But here’s the issue — you don’t receive a good ROI.

Why not? Most beginning PPC marketers don’t know how to optimize their strategy for sales. PPC campaigning is more difficult than you think; PPC marketing is very complex and encompasses many success factors.

Does this mean you give up?

Definitely not! In order to see PPC results, you need to know which strategies work. If you need help with PPC optimization, here are 5 strategies that work.

1.Market to All Stages of the Sales Funnel

Many PPC marketers make the same mistake. They only focus on attracting new customers. They don’t target their marketing to every aspect of the sales funnel.

Here are the stages of the sales funnel:

Awareness

Interest
Evaluation
Engagement

Commitment (or the purchase phase)
How do you tailor your PPC campaign to touch every aspect of the sales funnel?

Pay attention to customer behavior, research keywords that embody each of these stages, and create your ads for each of these buyers.

2.Use the Best Keywords

When using paid keywords, you need to ensure you’re using the best-performing keywords. SEO marketers don’t use any keyword to optimize their content, right?

Neither should a PPC marketer.

How do you find PPC keywords? Similar to the way you do keyword research for SEO. Find keywords with a high search volume but low difficulty and low competition.

3.Use Ad Extensions

Do you focus so much time on ad creation, yet you’re not satisfied with the lack of room you have for information?

Google allows you to use ad extensions to incorporate all of the information you need. You should take advantage of these extensions.

What Wikipedia Doesn’t Tell You About SEO Techniques

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another?

If you haven’t, I suggest the buttered cat paradox.

With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information.

Take the search engine optimization Wikipedia page for example. It is littered with myths and some facts, but fails to correctly explain what SEO is to readers.

In this blog we will dive into the deeper aspects of SEO techniques and what Wikipedia is leaving out.

So What Does Wikipedia Say About SEO?
According to Wikipedia, search engine optimization is:

The process of affecting the visibility of a website in search engine’s unpaid results by optimizing a website’s content, HTML and associated coding to both increase its relevance to specific keywords, remove barriers to indexing, and promoting a site to increase the number of backlinks, or inbound links.

Essentially to Wikipedia, it’s all about keywords, indexing, and links.

And while those items play a role in improving a site’s SEO value, they aren’t the only things that make a difference. But hopefully, as we continue through this page, it will explain that, right?

What’s missing? – Being indexed on search engines is an important aspect of SEO as our main focus is to increase organic visibility. As professionals, we know that indexing is a combination of different techniques, yet Wikipedia only mentions one, submitting an XML sitemap.

As I’ve mentioned in a previous post, SEO requires planning, strategic execution of different tactics, and continuous analysis in order to be fully beneficial. While submitting an XML sitemap helps search engines know when something has changed and how often the search engine should check for changes, it hasn’t been proven to affect search rankings on its own.

So yes, Wikipedia is right, an XML sitemap is useful for indexing, but wrong in that it is the only thing needed.

Six SEO Facts About All High-Ranking Content

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge.

6 facts about high-ranking SEO contentOur relationship to technology is rapidly evolving, and Google’s SEO algorithms have steadily adapted in response to our behavior.

The good news is SEO analysts from across the web regularly gather some pretty revealing statistical data about which key factors help or hinder the performance of an article, page, or post.

So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Here are six high-impact areas to focus on with SEO efforts.

Mobile Friendliness
Content Length
SEO Generates Leads
Long-Tail Keywords Perform Best
Video Content Is Growing
Images Improve Rankings

As such, there’s been extra focus on making sites more mobile-friendly over the past few years. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t.

In order to stay in the mix, a website must be designed to make its material friendly for mobile users. This is no longer just a matter of user experience. Without mobile-friendly design, your online presence will take a hit and it will be reflected in your traffic numbers!

According to Statista, mobile web traffic accounted for 38.7% of total North American web traffic in November 2018. If well over one-third of potential customers are visiting your site from their phones, it has to be easy to navigate!

#2. Content Length

Fact: Longer content (1000 words +) will attract more interaction from potential customers.

A 2016 study from Backlinko found that the average first-page result on Google clocked in at 1,890 words. Generally, high-performing content will be over 1,000 words in length.

Casino Gambling World

Main Menu

How to Drive Revenue Through Retention Marketing & Sales Enablement

Improving Online Marketing Campaigns Influenced by B2B Buyer Personas

Real Money Poker Cash Games

The Rules of Online Poker

Getting Started

Dealing Cards and Betting Rounds

Showdown

Betting Limits

Table Stakes and All-in

10 Content Marketing Examples And Ideas That Are Perfect For Moving Companies

Seven-Card Stud 8 or Better

Objective

Forced Bets

Betting Rounds

Must Have Rooms

2-7 Triple Draw Poker Rules

How to Build a Technical SEO Dashboard Using Google Data Studio

5 Types of SEO Audits for B2B Organizations

5 Types of SEO Audits for B2B Organizations

The Scope of SEO and Digital Marketing Expertise

PPC Optimization: 4 Proven Tactics to Boost Your Sales Conversions

What Wikipedia Doesn’t Tell You About SEO Techniques

Six SEO Facts About All High-Ranking Content

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