Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another?
If you haven’t, I suggest the buttered cat paradox.
With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information.
Take the search engine optimization Wikipedia page for example. It is littered with myths and some facts, but fails to correctly explain what SEO is to readers.
In this blog we will dive into the deeper aspects of SEO techniques and what Wikipedia is leaving out.
So What Does Wikipedia Say About SEO?
According to Wikipedia, search engine optimization is:
The process of affecting the visibility of a website in search engine’s unpaid results by optimizing a website’s content, HTML and associated coding to both increase its relevance to specific keywords, remove barriers to indexing, and promoting a site to increase the number of backlinks, or inbound links.
Essentially to Wikipedia, it’s all about keywords, indexing, and links.
And while those items play a role in improving a site’s SEO value, they aren’t the only things that make a difference. But hopefully, as we continue through this page, it will explain that, right?
What’s missing? – Being indexed on search engines is an important aspect of SEO as our main focus is to increase organic visibility. As professionals, we know that indexing is a combination of different techniques, yet Wikipedia only mentions one, submitting an XML sitemap.
As I’ve mentioned in a previous post, SEO requires planning, strategic execution of different tactics, and continuous analysis in order to be fully beneficial. While submitting an XML sitemap helps search engines know when something has changed and how often the search engine should check for changes, it hasn’t been proven to affect search rankings on its own.
So yes, Wikipedia is right, an XML sitemap is useful for indexing, but wrong in that it is the only thing needed.
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