The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful.
Of course, B2B marketers have differing expectations of an SEO audit as well. While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction.
To that extent, SEO auditing can fail to deliver the right expectations or miss the mark with client objectives.
Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance.
But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency.
Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), consider these five types of SEO audits first, to determine if there are easy wins and immediate opportunities to improve performance.
As highlighted in recent coverage here at KoMarketing, anonymous data collected from 100,000 websites by SEMrush showed that 50 percent of websites face issues with duplicate content.
How can your organization make sure you are on the right side of that 50 percent benchmark?
Here are a few suggestions.
Of course, B2B marketers have differing expectations of an SEO audit as well. While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction.
To that extent, SEO auditing can fail to deliver the right expectations or miss the mark with client objectives.
Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance.
But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency.
Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), consider these five types of SEO audits first, to determine if there are easy wins and immediate opportunities to improve performance.
As highlighted in recent coverage here at KoMarketing, anonymous data collected from 100,000 websites by SEMrush showed that 50 percent of websites face issues with duplicate content.
How can your organization make sure you are on the right side of that 50 percent benchmark?
Here are a few suggestions.
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