How to Build a Technical SEO Dashboard Using Google Data Studio

  Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. How to build a technical SEO dashboard Image credit: Hack Capital on Unsplash Even the most...

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5 Types of SEO Audits for B2B Organizations

The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well. While almost every audit addresses SEO best practices,...

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5 Types of SEO Audits for B2B Organizations

The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well. While almost every audit addresses SEO best practices,...

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The Scope of SEO and Digital Marketing Expertise

earch rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. But does SEO still matter? Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there...

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PPC Optimization: 4 Proven Tactics to Boost Your Sales Conversions

Every digital marketer goes through this phase. You create an AdWords account, you develop a great strategy, and you start investing in powerful keywords. But here’s the issue — you don’t receive a good ROI. Why not? Most beginning PPC marketers don’t know how to optimize their strategy for sales. PPC campaigning is more difficult than you think; PPC marketing is very complex and encompasses many...

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What Wikipedia Doesn’t Tell You About SEO Techniques

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? If you haven’t, I suggest the buttered cat paradox. With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. Take...

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