SEO Tool Bake-Off: Serpstat vs. SEMrush

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. SEO tools - Serpstat vs SEMrushBut two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your...

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First Virgin Experience From Mumbai | Real First Time Virgin Sex Story

Hello friend i am Sanjay, 23 years old boy from Mumbai. It is a real story happened 1 month back. Firstly let me explain about me i am 24 years with height 5.10 i just don’t want to boost myself i am shy average looking guy with slim body but somehow manageable to grab attention…..I am looking for girl between 18 to 26 for having good relation like have friends to share each and everything even though...

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How B2B Buyer Personas Influence Online Marketing Campaigns

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. Goals become more complicated to achieve as evolving marketing technology continues...

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Why Every Business Needs Intelligent Bid Management for Google PPC

In 2019, the paid search bidding process is more complicated than ever. Making accurate and optimized keyword bids is only the first step. There’s also a growing number of bid adjustment options you can utilize to improve the efficacy and efficiency of your campaigns. Automated Google PPC management appears to be the most comprehensive solution to take advantage of these benefits. Intelligent big...

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Industrial Blogging Lessons Learned from Working with Technical SMEs

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily basis for creating content. I have learned some important lessons about blogging that are specific to this technical and industrial audience. Editorial calendar: This may sound like content marketing 101 but let me tell you...

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Dynamic Search Ads: Bridging the PPC and SEO Gap

Dynamic Search Ads, or DSAs, aren’t exactly new in the world of Google Ads. However, the way they leverage SEO data despite being part of paid search makes them an interesting facet of any ads campaign, and for that reason, we decided to discuss them in more depth. What are Dynamic Search Ads? To understand Dynamic Search Ads, you’ll need to know a bit of Google Ads history. Way back in 2011, Google...

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What is: pay-per-click, or PPC?

a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement. Ever since the digital marketing boom began, marketers have been scrambling to figure out the most effective ways to connect with consumers. Search advertising, most prominently Google Ads, quickly...

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While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. 6 facts about high-ranking SEO content or relationship to technology is rapidly evolving, and Google’s SEO algorithms have steadily adapted...

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10 Digital Marketing Terms Every Successful Entrepreneur Knows

There are a million digital marketing terms, acronyms, and lingoes that get thrown around all over the web. These can become so commonplace that it’s almost embarrassing to ask what they are at this point.  Don’t worry, pretty much everyone is unsure about at least one of these terms, and there’s nothing wrong with missing out on one or two.  We’re here to give you 10 must-know terms...

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Finding a Digital Marketing Firm: The Top Questions to Ask Before Hiring

50.8% of the global population is already online. Roughly speaking, that’s about 4 billion internet users. Without digital marketing, you’re missing out on a big chunk of your potential audience. With a professional digital marketing firm on your side, you can reach out to this audience and start growing your business! But how do you choose the right one? Here are five questions to ask when searching...

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Get a Degree in the Internet of Things

The IntSAG_Twitter_MEME_go_back_to_school_880x440_Nov19ernet of Things (IoT) is booming; millions of sensors and devices are being installed around the world as you read this.  Your company, your home, your pet – all of these can be part of the connected ecosystem called the IoT. But Rome was not built in a day, and so it goes with IoT - someone must build and support IoT projects, making sure...

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4 Principles for Effective Lead Management

Lead management is part of any business that has leads — that is, any business that requires consideration before making a purchase decision. There are many organizations that lack a cross-functional process that’s required in order to manage leads. It’s not that they don’t want to have a process, it’s that the organization’s leadership just hasn’t made it a focus. Sad but true. In order to...

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

We’re a fast-growing marketing team with the goal to be constantly improving our marketing output. We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. We recently went through and audited our paid media (mostly PPC) and found that...

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Three Golden Rules for Optimizing Customer Experience

The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you. According to Gartner, “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. More than 80% of brands surveyed…said their success is mostly or entirely dependent...

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Wikipedia And The Wiki Utopia, Revisited

Many organizations then started placing high hopes that all their knowledge management woes would have found their savior. If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. The wisdom of crowds would run its magic, and we’d have high quality and up-to-date content we can rely upon. Image by Octavio Rojas via Flickr Six years...

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Baidu PPC Versus Google AdWords: 8 Key Differences

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better...

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The Path to Great PPC for Search Marketers

Given the modern data environment, improving your PPC results will increasingly rely on processing quality data. Going from good to great PPC performance involves collecting and processing bigger data sets and using machine learning to find and select the best bids. But, despite what you may fear, humans are an integral part of this process as well. Machines can’t do it alone. You’re a talented...

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Why Are URLs So Important?

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to platform for branded content marketing. I disagreed with the very premise of the post. I get that LinkedIn has a lot of appeal as a central place to find people. My problem with LinkedIn is I can’t find content in the platform. As if...

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