Why Every Business Needs Intelligent Bid Management for Google PPC

In 2019, the paid search bidding process is more complicated than ever. Making accurate and optimized keyword bids is only the first step. There’s also a growing number of bid adjustment options you can utilize to improve the efficacy and efficiency of your campaigns. Automated Google PPC management appears to be the most comprehensive solution to take advantage of these benefits. Intelligent big management is not only preferable to manual CPC calculations, but it’s also completely essential.

The Value of Google Bid Management Technology in 2019

In general, automated bid management involves optimizing your cost-per-click (CPC) for marketing campaigns. This can be done on different advertising verticals, including PPC and display advertising. Automating the bid management process offers a number of benefits for advertisers. Here’s an overview of why every business needs intelligent PPC bid management today:




Make Full Use of Data

Google Ads is constantly introducing new dimensions that advertisers can use to optimize their campaigns. There’s dayparting, devices, geographic locations, demographics, audiences, and more. Within geotargeting, there’s neighborhoods, zip codes, cities, regions and states. With audience targeting there’s also remarketing, affinity audiences, in-market audiences, similar audiences, and more. You can use these dimensions for direct targeting or simply adjust bids to prioritize certain audiences and locations. To take full advantage of this, you could end up making more than 10,000 bids on a single account. This is only possible if you can keep up with data analysis and discover all these opportunities as they arise.

It doesn’t matter how many data scientists you have on your PPC team, or how much time/money you spend on bid adjustments – there’s no way to take full advantage of these data opportunities using manual bidding. Intelligent bid management uses artificial intelligence and machine learning to process large volumes of relevant bidding data. 


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