Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.
Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
App Notifications
If B2B organization has a mobile app, most users need to agree to a set of permissions when they downloaded it (regardless of if it is free or not). Most of these allow app developers to send “notifications” to users via the app, which is a “pop-up” on their phone that appears on the status bar (much like how a new text message notification would look).
When launching a major new product or service, the app notification tactic may aid in gaining interest quickly. This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. In the app notification, offer them an exclusive promo code or unique link that will give them a discount for a set amount of time (or on a set number of products).
Note that this feature should be used sparingly so it doesn’t cause user fatigue, which could threaten app deletion or the removal of notification permission by the user.
Email Blasts / Newsletters
If the B2B organization is already building or currently have a robust email marketing or newsletter list, crafting an eye-catching and engagement email campaign could help gauge and increase user interest for new solutions and offerings.
Similar to app notifications, consider offering an exclusive discount, or give a few statistics as to why the new product was created and what problem it can help the target audience solve.
Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
App Notifications
If B2B organization has a mobile app, most users need to agree to a set of permissions when they downloaded it (regardless of if it is free or not). Most of these allow app developers to send “notifications” to users via the app, which is a “pop-up” on their phone that appears on the status bar (much like how a new text message notification would look).
When launching a major new product or service, the app notification tactic may aid in gaining interest quickly. This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. In the app notification, offer them an exclusive promo code or unique link that will give them a discount for a set amount of time (or on a set number of products).
Note that this feature should be used sparingly so it doesn’t cause user fatigue, which could threaten app deletion or the removal of notification permission by the user.
Email Blasts / Newsletters
If the B2B organization is already building or currently have a robust email marketing or newsletter list, crafting an eye-catching and engagement email campaign could help gauge and increase user interest for new solutions and offerings.
Similar to app notifications, consider offering an exclusive discount, or give a few statistics as to why the new product was created and what problem it can help the target audience solve.
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