There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors.
SEO tools - Serpstat vs SEMrushBut two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet.
Here’s a comparison and analysis of the important features of both Serpstat and SEMrush.
UPDATE: Serpstat recently announced a pricing change and “last chance sale” ending June 10. Get the details here.
Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors.
Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns.
Serpstat provides information on over 180 million domains, compared to SEMrush’s 87 million. Serpstat also retains information on over 168 million ads.
Evaluate Keyword by Difficulty
Both tools offer visual representations of organic keyword ranking difficulty, with colors and numbers detailing the metrics for each individual keyword.
Each tool also highlights competing sites that are currently ranking for the keywords; enabling you to work out which keywords are actually worth chasing.
It’s worth noting that Serpstat offers an interesting feature called “Missing Keywords”. This highlights competitor pages ranking in the top 10 ranking positions for keywords you’re missing, enabling to potentially get an easy advantage when you need it.
Sort Keywords by Topic
Again, both tools include this feature, though under different names.
In SEMrush, you’ll find this under “keyword magic tool”; in Serpstat, this is simply named “keyword clustering tool.”
Both tool features allow users to easily divide and filter keywords by topic, intention, and implication.
Serpstat arguably has the edge in this area as it also analyses meaningful connections between keywords, which are then split into intelligent hierarchies.
It also has a text analytics function which allows for a content analysis of your site alongside competitor websites.
Comparing APIs
Both Serpstat and SEMrush offer incredibly powerful APIs that allow for nearly infinite data analysis.
By subscribing to Serpstat’s Plan B at $69 per month, you get full access to its API with no extra costs (though account limits may apply).
You can get similar features with SEMrush, but must subscribe to its business plan, which currently runs $399.95 per month.
SEO tools - Serpstat vs SEMrushBut two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet.
Here’s a comparison and analysis of the important features of both Serpstat and SEMrush.
UPDATE: Serpstat recently announced a pricing change and “last chance sale” ending June 10. Get the details here.
Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors.
Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns.
Serpstat provides information on over 180 million domains, compared to SEMrush’s 87 million. Serpstat also retains information on over 168 million ads.
Evaluate Keyword by Difficulty
Both tools offer visual representations of organic keyword ranking difficulty, with colors and numbers detailing the metrics for each individual keyword.
Each tool also highlights competing sites that are currently ranking for the keywords; enabling you to work out which keywords are actually worth chasing.
It’s worth noting that Serpstat offers an interesting feature called “Missing Keywords”. This highlights competitor pages ranking in the top 10 ranking positions for keywords you’re missing, enabling to potentially get an easy advantage when you need it.
Sort Keywords by Topic
Again, both tools include this feature, though under different names.
In SEMrush, you’ll find this under “keyword magic tool”; in Serpstat, this is simply named “keyword clustering tool.”
Both tool features allow users to easily divide and filter keywords by topic, intention, and implication.
Serpstat arguably has the edge in this area as it also analyses meaningful connections between keywords, which are then split into intelligent hierarchies.
It also has a text analytics function which allows for a content analysis of your site alongside competitor websites.
Comparing APIs
Both Serpstat and SEMrush offer incredibly powerful APIs that allow for nearly infinite data analysis.
By subscribing to Serpstat’s Plan B at $69 per month, you get full access to its API with no extra costs (though account limits may apply).
You can get similar features with SEMrush, but must subscribe to its business plan, which currently runs $399.95 per month.
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