Okay, let’s face it: You are reading this post because of its title.
It’s our human nature. People are lazy, so they crave for articles like this one to do less for more results. And that’s the first lifehack for content marketers: hook the audience by promise you’ll solve their problem.
But there’s a catch: No one cares about your promises and content ideas, no matter how cool they are. For your content marketing campaign to skyrocket, you need to design ideas properly and promote them with the help of your strategically built contacts.
This article will remind you:
how to generate ideas using analytics
how to develop ideas and create data-driven content
what style and design tricks can make your content viral
what tactics are best for building backlinks like crazy
how to win the support of top influencers for promoting your content
Your Content Idea: The Pitfalls
No matter how creative you are, the problem of burnouts is there still. That’s why it’s time to change the perspective and forget the words a la “creative,” “motivational,” and “inspiring” forever.
The favorite word of a savvy content marketer is “numbers.”
Have you ever noticed how many comments and other social signals come from analytical content? Check Moz, Content Marketing Institute, Social Media Examiner, or any other big dog in the niche: every researched and data-driven content asset is doomed to succeed; especially if it shares practical tips on what readers can do with that data.
Numbers give you an endless stock of ideas to structure them in mind maps and then turn into articles, publish at your blog, or contribute to top publications to drive social signals, backlinks, and awareness of your brand.
Competitor analysis
Never compare yourself to those equal to you. Analyze competitors and their content strategy but take cues from top dogs in the niche when it comes to brainstorming ideas for your next content asset.
It’s our human nature. People are lazy, so they crave for articles like this one to do less for more results. And that’s the first lifehack for content marketers: hook the audience by promise you’ll solve their problem.
But there’s a catch: No one cares about your promises and content ideas, no matter how cool they are. For your content marketing campaign to skyrocket, you need to design ideas properly and promote them with the help of your strategically built contacts.
This article will remind you:
how to generate ideas using analytics
how to develop ideas and create data-driven content
what style and design tricks can make your content viral
what tactics are best for building backlinks like crazy
how to win the support of top influencers for promoting your content
Your Content Idea: The Pitfalls
No matter how creative you are, the problem of burnouts is there still. That’s why it’s time to change the perspective and forget the words a la “creative,” “motivational,” and “inspiring” forever.
The favorite word of a savvy content marketer is “numbers.”
Have you ever noticed how many comments and other social signals come from analytical content? Check Moz, Content Marketing Institute, Social Media Examiner, or any other big dog in the niche: every researched and data-driven content asset is doomed to succeed; especially if it shares practical tips on what readers can do with that data.
Numbers give you an endless stock of ideas to structure them in mind maps and then turn into articles, publish at your blog, or contribute to top publications to drive social signals, backlinks, and awareness of your brand.
Competitor analysis
Never compare yourself to those equal to you. Analyze competitors and their content strategy but take cues from top dogs in the niche when it comes to brainstorming ideas for your next content asset.
0 comments:
Post a Comment