5 Benefits of Social Media Marketing

There are over 3 billion people with social media accounts worldwide. With numbers that massive, it is impossible to ignore the role that social media plays in our lives. If you run a business today and your company is not on social media, you need to get on it immediately.

Still not convinced? Read on, and we will show you the biggest benefits of social media marketing.

1. Increase Brand Recognition

If nothing else, the benefits of social media marketing allow you to get your company’s name out there. As your brand becomes more recognizable and more popular, it will be seen as more trustworthy and will stick in people’s minds for longer periods of time.

By using tools like hashtags, you can make sure that your posts will be filtered into like-minded timelines and news feeds. This can help you reach a more specific demographic simply by using the right keywords.

On Twitter, you can check out the trending bar to see what people are talking about. This lets you know what is popular at the moment and you can use these trending tags to reach even more people. By having a presence on multiple networks (you should be on Twitter, Facebook, and Instagram at a minimum), even apathetic social media users will start to recognize your brand.

All companies can benefit from increased brand recognition on social media. Whether you are a global, corporate juggernaut like Coca-Cola or this trusted company operating out of Palm Harbor, FL, social media can be a boon for your business.

2. More Chances for Conversion

At its essence, the point of all marketing is conversion. Conversion is when someone who is exposed to your marketing message performs the desired action, usually making a purchase.

And every post that your social media team makes is an opportunity for a customer to convert. Social media makes it very easy for users to react to posts. With just a tap of the finger or click of a key, users can like, comment, or repost your message. With each reaction comes a new opportunity for someone to visit your site which only increases your chances for conversion.

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9 Surprising Facts About Tattoos That You Probably Didn’t Know

Tattoos have become an everyday thing by 2019. You’d have to really try to live a day in our world without encountering someone with at least one tattoo (not to mention the thousands of people that want one but haven’t mustered up the courage to get one yet). Tattoos have a long history that spans all continents, many countries, and centuries of traditions and customs. You might think you know everything about them, but here are 9 facts about tattoos that just might surprise you!

They Can Symbolize Status

Tattoos can symbolize status — both “elite” status and “low life” status (depending on where you go). For example, in Europe (especially Eastern Europe) tattoos used to be signifiers of the lower class, commonly associated with criminals who have had jail time. In ancient Greece tattoos were used to mark slaves and in Rome tattoos were used to mark fugitives. On the other hand, for the Mãori people of New Zealand and Native Americans tattoos are a rite of passage and symbols of war or cultural accomplishments.

Tattoos are Older than You Think

Archeologists have discovered ancient tools in areas around France, Portugal, and Scandinavia that resembled tools likely to have been used to give people tattoos. These date to the times of the last ice age, placing them around 10,000 B.C.

Meanwhile, the preserved skeleton called Tyrolean Iceman, whose skin was still intact, also had signs of tatouage. His legs, ankles, wrists, and spine are covered in crosses and parallel lines. When the skeleton was X-rayed, it was discovered that the tattoos were on joints that were diseased, likely signifying that tattoos were used to “heal” illness and treat pain.

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A Beginner’s Guide to Using Reddit

It’s been referred to as ‘the front page of the internet’, so wanting to get involved with the Reddit community is completely understandable.

But when you land on the homepage for the very first time, it’s hard not to feel overwhelmed. Reddit is a site with its own rules, structure, and even its own language.

If you’re keen to get in on the Reddit action, read this quick guide and learn the ropes before you plunge in.

So what is Reddit?

Reddit is a content democracy based on a system of voting. It’s a place to learn the latest news and find a sense of community.

Once you start using it, you’ll find that Reddit is a culture more than a site, which means it’ll be difficult to grasp on day one. Like turning up on the first day of school and expecting to be accepted into the clique right off the bat.

There are lots of in-jokes and community references, and although these might feel a little alienating at first, they’re the very same things that’ll make you feel like part of the family further down the line.

How does Reddit work?

Subreddits

These are the channels on Reddit. If you’re new, you’ll automatically be subscribed to the top subreddits, like Technology, Music, and Gaming. As you continue using Reddit, you’ll find more subreddits to subscribe to.

Multireddits

These are customizable groups that you can put They’ll sit neatly in your side nagivation bar so you can easily get to where you want to be.

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How Millennial Talent Is Driving Digital Media Growth

Millennials get the blame for a lot (looking at you, fidget spinners) but in one specific way, the kids are alright.

With new practices and approaches, millennials are helping grow the digital media industry.

Through talent, experience, experimentation, and a little bit of good luck, the digital generation is living up to their name.

Let’s take a look at how exactly the youth is accomplishing it.

Visuals

With smartphones becoming more and more popular, people are walking around with a portable TV in their pocket.

As a result, the emphasis on visual content is growing. From streaming TV to getting news from Snapchat stories, there are many new mediums to present media and a wider audience to reach.

Visuals offer an opportunity to get right to the point. For example, Facebook Videos are on the rise as one of the best ways to reach an audience, and companies are starting to shift their focus there and other online platforms.

Millennials are keeping up to date with the latest trends and methods, and from there become more accomplished with direct response media.

Purpose

A common knock against millennials is that they’re lazy and unmotivated.

On some levels, that could be true, but the truth is that while previous generations were fine with the daily grind in a job that didn’t give them anything back, millennials are looking for some sort of purpose at their workplace.

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5 Proven Strategies to Promote Your Ecommerce Website

If you’re looking to make some money online, setting up an E-commerce store is a great way to do so. They’re simple to design, only need basic maintenance, and can rake in some serious cash.

However, that last part is a lot easier said than done. Especially if you’re not accustomed to having to promote your website.

If this is your first dip into the E-commerce waters, you’re going to want to have a bit of fanfare and publicity to get the word out. Here are 5 proven strategies to promote your website and get people buying!

1. Post About It

One of the most effective ways to promote your website is by running a strong SEO campaign. With the right selection of keywords and a strong enough ranking, you can draw in clients from all around the globe.

But in order to have a strong SEO campaign, you’re going to want to create great content.

Once you’ve selected your keyword, write up a quick post about the exciting opening of your new site. Let readers know what they can expect from your E-commerce store by plenty of photos and details.

Blog posts are a great way to build hype, and you’ll strengthen your website’s ranking at the same time!

2. Get Social

There’s no ignoring how powerful of a tool social media is in today’s world. With billions of users around the world, social media can help you reach customers in a newer, more modern fashion.

Best of all, you’re going to where your audience is. No need to worry about bringing them to the content. After all, social media is about more than just the ‘likes’ and ‘shares’. It’s an incredibly simple way to generate some business for free.

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How Social Media Can Jeopardize Your Car Accident Injury Claim

It never fails. As soon as something great or terrible happens, someone reaches for the phone.

Are they calling their spouse or parent? Dialing 911?

Nope. They’re posting about it on Facebook or Twitter.

If you’ve found yourself in a car accident, think twice before uploading those pics on to Instagram. This thoughtless and commonly instinctive move can have a negative impact on your car accident injury claim.

Read on to find out how and why social media can jeopardize what you have coming to you.

Social Media and its Impact on Your Car Accident Injury Claim
“Anything you say can be used against you in a court of law.”

Sound familiar?

The same goes for posting on social media. If you don’t believe us, here are 689 published reasons to keep your private legal business off of the internet.

If you’re taking selfies on roller coasters and showing everyone on Instagram that you’re a hit at the toga party, even the best personal injury lawyers won’t be able to help you.

Romano v. Steelcase

In this case, an office worker had her chair collapse. She filed suit, claiming that the injuries sustained during the incident left her unable to leave home and socialize with friends.

The defense used her own social sites against her, showing pictures of her clearly outside of her home. They made note of the vast number of smiley face emojis, crippling her claim for emotional damages.

The World is Watching

When you file a car accident injury claim, you need to assume that you are being watched.

Your insurance company does not want to pay you. Their defense in your case will be to prove that you are exaggerating your injury claim or outright lying about it.

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15 Social Media Tips for Small Businesses

Did you know that the average social media user spends 135 minutes every day on social media platforms? As a small business owner, this means that this is a great way to reach your potential and current customers.

But if you haven’t done much social media marketing before, it can be hard to know how to get started. You have so many things on your plate and this can seem like too big of a project to undertake.

The truth is that there are actionable things you can do starting now to begin your social media marketing efforts. And they will pay off!

We’ve compiled the 15 social media tips for small businesses that you need to get started. Check them out below.

1. Focus on One Network to Start

The list of popular social media platforms is long: Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn. And the truth is that it keeps growing.

So when you’re just starting out with social media, don’t try and have an active presence on every single network. There are simply too many and so it’s better to focus on quality rather than quantity.

Do some research and see what platform makes the most sense for you as you’re just beginning. Are you interested in sharing photography based posts? Instagram is the best option for that.

If you’re wanting to post multiple short updates every day, Twitter might work for you. LinkedIn is where businesses connect best with other businesses.

No matter your goals, think through these things and then choose which network will be best for you.

2. Decide on Your Goals

With any digital marketing campaign, it’s crucial that you start by deciding your goals. Without clear goals, you will lack direction. The same is definitely true for your social media marketing.

What do you want to accomplish with your social media efforts? Do you want to establish your company as an expert in your field? Do you want to generate leads?

Perhaps you’re looking to keep your customers up to date with product updates.

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How Solar Thermal Panels Help Schools Save Money

Renewable sources of energy are essential for ensuring a sustainable future. But that’s just one of many upsides to installing solar thermal panels.

The savings to be had by switching to solar are immense and large institutions stand to save the most. Here are a few ways solar thermal panels can help schools and colleges save money.

School Layouts Mean a More Cost-Effective Installation

Unsuitable roofs are one of the biggest arguments against solar panels. Angled installations don’t get consistent sun and residential areas are more shaded. This means a solar system installation is less cost-effective than it could be.

Schools don’t have this problem. The typical layout of a school is perfect for solar installation. School buildings often have flat roofs and plenty of unshaded space. This means greater solar panel output and greater savings for the school.

Reduced Operating Costs

The cost of energy consumption is calculated by determining the cost per unit of energy. These units are called megawatt-hours or kilowatt-hours. For context, the rate of energy consumption is measured in kilowatts or megawatts.

As of 2016, solar is the cheapest energy resource in the world. In other words, it’s the energy resource with the lowest cost per kilowatt-hour.

What’s more, large-scale installations save the most money. In 2016 Dubai set the world record for the lowest-cost solar energy. Their massive solar array bid at under 3 cents per kilowatt-hour.

Schools and colleges often have sprawling campuses. This means they stand to benefit more than most from going solar.

Solar Energy Is Consistent

Energy costs are notoriously inconsistent.

Grid energy prices are trending upwards at a gradual but steady rate. And with natural gas prices only likely to increase, this trend is here to stay.

Electricity prices also fluctuate depending on the time of month, season, or year.

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Social Media Ad Strategies to Perform Better Online: 7 Steps

Are you gearing up for your first social media ad campaign?

Congratulations on taking the first step to getting more customers for your business.

Social media advertising has taken over the marketing space. With 3.2 billion daily active users on social media, it’s not surprising that companies are moving a lot of their ad budgets to social platforms.

But advertising on social networks comes with its own challenges. You can’t do things like you used to.

The seven tips below will show you the ad strategies you can use to get started.

1. Pick the Right Platform

There are a lot of social networks out there. Not all of them may be effective in promoting your business.

Before you set up your first campaign, research all the platforms out there to learn what their userbase is like.

If you are a consumer brand, then you want to focus on platforms where you can build a brand following. Instagram and Facebook are great for this.

You can build a Facebook page and promote your posts to get people to follow your content. Once you have them hooked, you can start selling them your products.

If your focus is on selling to businesses, then LinkedIn might be a better choice. It can help you build credibility and connect with other business owners that you can work with.

2. Track Everything

The amount of information you have on social platforms is incredible. If you aren’t making use of this data, then you are missing out on optimizing your ad campaigns for the most ROI.

Take a platform like Facebook. You don’t only have basic demographics like sex and age. You have access to the interests of the users on the platform.

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10 Questions to Ask a Personal Injury Lawyer

What if asking a single question could help you get thousands of dollars?

Sound impossible? Getting the settlement you deserve means asking your personal in jury lawyer the right questions.

However, many clients don’t know the right questions to ask a personal injury lawyer. This means they’re leaving money on the table.

Read on to discover more about the best questions to ask.

What Are Good Questions to Ask a Personal Injury Lawyer?

The best questions for your lawyer will cover many different topics. These topics usually cover costs, time frame, and the worth of your case.

A good personal injury lawyer will help you understand every aspect of your case. And the best way to determine if the lawyer is good for you is to ask them the following questions.

1. What Is the Case Worth?

This is the bottom line of your entire potential lawsuit. In many cases, the potential worth of your case determines whether you should bother taking legal action.

Your lawyer may only be able to offer a financial range instead of a specific number. However, they should also understand the variables about the worth and be able to explain them to you.

You also have a good opportunity to gauge how trustworthy the lawyer is. If they’re making promises that seem too good to be true, they usually are. It may be time to find a new lawyer.

2. What’s Your Track Record?

Your lawyer is representing you and your interests. That means you want to have the best representative you can afford.

Ask the lawyer what their success rate is and how many years of experience they have. Also, determine if this lawyer will personally handle your case or not.

The goal here is simple. Find the most experienced lawyer with the most proven record.

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5 Online Dating Profile Tips to Win the Ladies Over

Whether you’re new to the world of online dating or you’ve been in the game for a while, making a profile is tough.

How do you explain what you’re looking for without using cliches? Should you be yourself or play it cool with a few suave pickup lines?

And should you really mention that your friends say you look like George Clooney?

Don’t worry. We’ll cover all that and more. Here are five online dating profile tips guaranteed to win the ladies over.

5 Online Dating Profile Tips

1. Just Say No to Selfies

It’s true that selfies are a huge part of our culture. And on Facebook and Instagram, selfies are fine.

But not on your dating profile.

You don’t have to run to a studio for professional photographs, but you do want to show that you care enough to have a decent photo taken.

Enlist a friend to take a few shots of you, both close-up and full-body. Another tip: It should be just you in the photo. Save the pictures of your dog or best friend for another time.

2. 70% About You, 30% About Her

We didn’t invent these numbers. Studies show that profiles using this ratio get the most response on online dating sites.

Catch her eye with an interesting opening, perhaps an exciting travel tale or a funny anecdote. Give her a glimpse of your personality and tell her just enough to make her want to read more.

Next, mention your occupation and a little bit about your daily life. Focus on aspects of your work and lifestyle that you truly enjoy, and play them up. The more positive emotions you can elicit, the better.

Finally, describe your ideal woman. Be honest and specific, and don’t be afraid to set the bar high. Women like confidence.

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