Millennials get the blame for a lot (looking at you, fidget spinners) but in one specific way, the kids are alright.
With new practices and approaches, millennials are helping grow the digital media industry.
Through talent, experience, experimentation, and a little bit of good luck, the digital generation is living up to their name.
Let’s take a look at how exactly the youth is accomplishing it.
Visuals
With smartphones becoming more and more popular, people are walking around with a portable TV in their pocket.
As a result, the emphasis on visual content is growing. From streaming TV to getting news from Snapchat stories, there are many new mediums to present media and a wider audience to reach.
Visuals offer an opportunity to get right to the point. For example, Facebook Videos are on the rise as one of the best ways to reach an audience, and companies are starting to shift their focus there and other online platforms.
Millennials are keeping up to date with the latest trends and methods, and from there become more accomplished with direct response media.
Purpose
A common knock against millennials is that they’re lazy and unmotivated.
On some levels, that could be true, but the truth is that while previous generations were fine with the daily grind in a job that didn’t give them anything back, millennials are looking for some sort of purpose at their workplace.
With new practices and approaches, millennials are helping grow the digital media industry.
Through talent, experience, experimentation, and a little bit of good luck, the digital generation is living up to their name.
Let’s take a look at how exactly the youth is accomplishing it.
Visuals
With smartphones becoming more and more popular, people are walking around with a portable TV in their pocket.
As a result, the emphasis on visual content is growing. From streaming TV to getting news from Snapchat stories, there are many new mediums to present media and a wider audience to reach.
Visuals offer an opportunity to get right to the point. For example, Facebook Videos are on the rise as one of the best ways to reach an audience, and companies are starting to shift their focus there and other online platforms.
Millennials are keeping up to date with the latest trends and methods, and from there become more accomplished with direct response media.
Purpose
A common knock against millennials is that they’re lazy and unmotivated.
On some levels, that could be true, but the truth is that while previous generations were fine with the daily grind in a job that didn’t give them anything back, millennials are looking for some sort of purpose at their workplace.
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