There are over 3 billion people with social media accounts worldwide. With numbers that massive, it is impossible to ignore the role that social media plays in our lives. If you run a business today and your company is not on social media, you need to get on it immediately.
Still not convinced? Read on, and we will show you the biggest benefits of social media marketing.
1. Increase Brand Recognition
If nothing else, the benefits of social media marketing allow you to get your company’s name out there. As your brand becomes more recognizable and more popular, it will be seen as more trustworthy and will stick in people’s minds for longer periods of time.
By using tools like hashtags, you can make sure that your posts will be filtered into like-minded timelines and news feeds. This can help you reach a more specific demographic simply by using the right keywords.
On Twitter, you can check out the trending bar to see what people are talking about. This lets you know what is popular at the moment and you can use these trending tags to reach even more people. By having a presence on multiple networks (you should be on Twitter, Facebook, and Instagram at a minimum), even apathetic social media users will start to recognize your brand.
All companies can benefit from increased brand recognition on social media. Whether you are a global, corporate juggernaut like Coca-Cola or this trusted company operating out of Palm Harbor, FL, social media can be a boon for your business.
2. More Chances for Conversion
At its essence, the point of all marketing is conversion. Conversion is when someone who is exposed to your marketing message performs the desired action, usually making a purchase.
And every post that your social media team makes is an opportunity for a customer to convert. Social media makes it very easy for users to react to posts. With just a tap of the finger or click of a key, users can like, comment, or repost your message. With each reaction comes a new opportunity for someone to visit your site which only increases your chances for conversion.
Still not convinced? Read on, and we will show you the biggest benefits of social media marketing.
1. Increase Brand Recognition
If nothing else, the benefits of social media marketing allow you to get your company’s name out there. As your brand becomes more recognizable and more popular, it will be seen as more trustworthy and will stick in people’s minds for longer periods of time.
By using tools like hashtags, you can make sure that your posts will be filtered into like-minded timelines and news feeds. This can help you reach a more specific demographic simply by using the right keywords.
On Twitter, you can check out the trending bar to see what people are talking about. This lets you know what is popular at the moment and you can use these trending tags to reach even more people. By having a presence on multiple networks (you should be on Twitter, Facebook, and Instagram at a minimum), even apathetic social media users will start to recognize your brand.
All companies can benefit from increased brand recognition on social media. Whether you are a global, corporate juggernaut like Coca-Cola or this trusted company operating out of Palm Harbor, FL, social media can be a boon for your business.
2. More Chances for Conversion
At its essence, the point of all marketing is conversion. Conversion is when someone who is exposed to your marketing message performs the desired action, usually making a purchase.
And every post that your social media team makes is an opportunity for a customer to convert. Social media makes it very easy for users to react to posts. With just a tap of the finger or click of a key, users can like, comment, or repost your message. With each reaction comes a new opportunity for someone to visit your site which only increases your chances for conversion.
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