Are you gearing up for your first social media ad campaign?
Congratulations on taking the first step to getting more customers for your business.
Social media advertising has taken over the marketing space. With 3.2 billion daily active users on social media, it’s not surprising that companies are moving a lot of their ad budgets to social platforms.
But advertising on social networks comes with its own challenges. You can’t do things like you used to.
The seven tips below will show you the ad strategies you can use to get started.
1. Pick the Right Platform
There are a lot of social networks out there. Not all of them may be effective in promoting your business.
Before you set up your first campaign, research all the platforms out there to learn what their userbase is like.
If you are a consumer brand, then you want to focus on platforms where you can build a brand following. Instagram and Facebook are great for this.
You can build a Facebook page and promote your posts to get people to follow your content. Once you have them hooked, you can start selling them your products.
If your focus is on selling to businesses, then LinkedIn might be a better choice. It can help you build credibility and connect with other business owners that you can work with.
2. Track Everything
The amount of information you have on social platforms is incredible. If you aren’t making use of this data, then you are missing out on optimizing your ad campaigns for the most ROI.
Take a platform like Facebook. You don’t only have basic demographics like sex and age. You have access to the interests of the users on the platform.
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