Running a good campaign is the difference between winning and losing an election, where only one person can be voted into office. There might be two or a handful of people seeking to win the same contest, but standing out from the rest assures a more desired outcome.
That is not an easy proposition. But if you want to learn how to win an election, here are some steps that can be taken in order to bridge the gaps between the candidate and voters.
Build Your Brand
Name recognition is the first priority of the candidate. No voter will pick the person they know nothing about. Write in candidates are a form of protest by small groups, with less than a handful of successful winners in history.
The real contest is among the best well known and supported individuals. Be more than a name, but a powerful brand.
Like a company selling products, a logo has the power of persuasion. It encapsulates, for the voter, the personality, ideology, and hopes placed on the desired candidate.
Well-known companies such as the Nike that sells shoes, Apple that sells computers, and McDonald’s with a successful fast-food chain are each recognized by symbols.
Two-term President Obama had an O with what looked like the sun rising in a blue sky above three red stripes like farmland. The red “MAGA” hat of President Trump is simple but brings out extreme emotional reactions for both supporters and detractors. Develop a simple and easy-to-recognize symbol for the campaign.
Sell Merchandise
Spread the word by offering your name and logo to the masses by selling hats, shirts, and other things with your name and logo on it. This gives supporters the chance to let others know who they want in office. Your merchandise is more than just free advertising. The profits generated from these sales can also contribute to the campaign’s coffers.
You also want to create custom advertising materials for your supporters, like lawn signs, posters, flyers, or even custom Post-it notes (learn more here).
That is not an easy proposition. But if you want to learn how to win an election, here are some steps that can be taken in order to bridge the gaps between the candidate and voters.
Build Your Brand
Name recognition is the first priority of the candidate. No voter will pick the person they know nothing about. Write in candidates are a form of protest by small groups, with less than a handful of successful winners in history.
The real contest is among the best well known and supported individuals. Be more than a name, but a powerful brand.
Like a company selling products, a logo has the power of persuasion. It encapsulates, for the voter, the personality, ideology, and hopes placed on the desired candidate.
Well-known companies such as the Nike that sells shoes, Apple that sells computers, and McDonald’s with a successful fast-food chain are each recognized by symbols.
Two-term President Obama had an O with what looked like the sun rising in a blue sky above three red stripes like farmland. The red “MAGA” hat of President Trump is simple but brings out extreme emotional reactions for both supporters and detractors. Develop a simple and easy-to-recognize symbol for the campaign.
Sell Merchandise
Spread the word by offering your name and logo to the masses by selling hats, shirts, and other things with your name and logo on it. This gives supporters the chance to let others know who they want in office. Your merchandise is more than just free advertising. The profits generated from these sales can also contribute to the campaign’s coffers.
You also want to create custom advertising materials for your supporters, like lawn signs, posters, flyers, or even custom Post-it notes (learn more here).
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