Did you know that the average social media user spends 135 minutes every day on social media platforms? As a small business owner, this means that this is a great way to reach your potential and current customers.
But if you haven’t done much social media marketing before, it can be hard to know how to get started. You have so many things on your plate and this can seem like too big of a project to undertake.
The truth is that there are actionable things you can do starting now to begin your social media marketing efforts. And they will pay off!
We’ve compiled the 15 social media tips for small businesses that you need to get started. Check them out below.
1. Focus on One Network to Start
The list of popular social media platforms is long: Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn. And the truth is that it keeps growing.
So when you’re just starting out with social media, don’t try and have an active presence on every single network. There are simply too many and so it’s better to focus on quality rather than quantity.
Do some research and see what platform makes the most sense for you as you’re just beginning. Are you interested in sharing photography based posts? Instagram is the best option for that.
If you’re wanting to post multiple short updates every day, Twitter might work for you. LinkedIn is where businesses connect best with other businesses.
No matter your goals, think through these things and then choose which network will be best for you.
2. Decide on Your Goals
With any digital marketing campaign, it’s crucial that you start by deciding your goals. Without clear goals, you will lack direction. The same is definitely true for your social media marketing.
What do you want to accomplish with your social media efforts? Do you want to establish your company as an expert in your field? Do you want to generate leads?
Perhaps you’re looking to keep your customers up to date with product updates.
But if you haven’t done much social media marketing before, it can be hard to know how to get started. You have so many things on your plate and this can seem like too big of a project to undertake.
The truth is that there are actionable things you can do starting now to begin your social media marketing efforts. And they will pay off!
We’ve compiled the 15 social media tips for small businesses that you need to get started. Check them out below.
1. Focus on One Network to Start
The list of popular social media platforms is long: Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn. And the truth is that it keeps growing.
So when you’re just starting out with social media, don’t try and have an active presence on every single network. There are simply too many and so it’s better to focus on quality rather than quantity.
Do some research and see what platform makes the most sense for you as you’re just beginning. Are you interested in sharing photography based posts? Instagram is the best option for that.
If you’re wanting to post multiple short updates every day, Twitter might work for you. LinkedIn is where businesses connect best with other businesses.
No matter your goals, think through these things and then choose which network will be best for you.
2. Decide on Your Goals
With any digital marketing campaign, it’s crucial that you start by deciding your goals. Without clear goals, you will lack direction. The same is definitely true for your social media marketing.
What do you want to accomplish with your social media efforts? Do you want to establish your company as an expert in your field? Do you want to generate leads?
Perhaps you’re looking to keep your customers up to date with product updates.
If you set out to make me think today; mission accomplished! I really like your writing style and how you express your ideas. Thank you.
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