Essential Information to Include on Your Webinar Landing Page

One of the most powerful ways to enhance email lead generation is to host a webinar. Why? Businesses tend to obtain more quality leads from webinar attendees. If someone is willing to sit down and listen to you talk about your industry and what your company does for 30 minutes or an hour, he or she is probably pretty interested in working with you. This doesn't mean that you can slack on your webinar...

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Should I Design My Demand Gen Landing Pages for SEO?

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). demand gen landing pagesThe client’s reasoning was that by residing on their main site, the landing pages would help support that website’s...

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Link Building Basics: Finding Link Opportunities

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. I’m blushing. No, not from the compliment. Because my link-building process is not terribly exciting. It just works. Even calling it a process seems overblown. But I have had several people ask me about it. They’re still trying rank higher in Google with this venerated SEO...

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Tips For Creating A Successful Link Building Strategy

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. One of the best ways to do that is through SEO. That being said, one of the major activities for SEO is...

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Is My SEO Working? SEO Metrics to Gauge Your Success

Alright, so you’ve done your research, you know how to incorporate SEO into your digital marketing plan, you’ve optimized all your pages, but there’s still that feeling that something is missing.  Only too late might you realize that while you have increased your traffic your sales haven’t reaped the benefits. You might even ask how can than be? After all, SEO wasn’t only supposed to help you...

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SEO Strategies for Publishing Companies

Are you a publishing company that can’t seem to bring in new clients? That may be because nobody knows you yet. Think about your website. Are you posting regular content? Are you using links on your website? Do you have a social media account? If your answer to any of these things is no, then you may want to rethink your marketing strategy a little bit. If you’re good at running your company but...

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The Ultimate Guide to Academic Marketing Essay Writing

Sometimes, knowledge of an academic discipline becomes a significant factor in student success. When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) for crafting a strong piece. How to write a marketing essay but writing about a specific discipline may add challenges. Marketing, for example, is a broad industry with its own idiosyncrasies,...

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What Is A/B SEO Testing?

Are you struggling to get website traffic from Google? If so, you’re not alone. One report found that 91% of content gets zero organic traffic. It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work. However, you don’t need to overhaul your entire approach to SEO to start seeing results. Instead, you can run experiments to...

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Make Your Job Easier With AI For Sales

Artificial intelligence (AI) has transformed how companies conduct business, with a wide range of intelligent solutions that save time and push productivity ever higher. When it comes to AI for sales and marketing, things have changed so much that “transformed” might be an understatement. What Can Artificial Intelligence In Sales Do?  In a 2017 McKinsey and Company study, it was estimated...

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SEO Tool Bake-Off: Serpstat vs. SEMrush

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. SEO tools - Serpstat vs SEMrushBut two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your...

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The Powerful Guide to SEO for Startups and Small Businesses

Running a business is no easy feat in today’s digital world. Entrepreneurs and business owners have more opportunities than ever to connect with consumers, but it can be difficult to know where to start, especially when it comes to search engine optimization (SEO). Understanding what should take priority when nearly everything needs to be done, well, yesterday, is downright tricky. Leveraging...

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Expert Insight: Overcoming the Challenges of Implementing a Content Marketing Strategy [Interview]

Altimeter recently conducted a report that revealed that although many marketers are dedicated to content marketing as a part of their strategy, they still face a wide array of challenges when implementing this tactic. Aligning multiple teams around a unified strategy (24 percent) is the largest challenge marketers currently face, followed by hitting the right skills/people (17 percent) and producing...

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Seo Ranking Factors For 2019

As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months. Just as trends in web design change and evolve over time, so do SEO best practices. Google and other search engines...

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Seven Tips for Hiring An SEO Freelancer

Considering more than  90% of online purchases start with a search engine, and nearly 60% of B2B marketers say organic search generates more leads than any other marketing tactics, your number one digital marketing goal should be getting your site onto the front page of search engines. 7 tips for hiring an SEO consultant people should be able to find your blog or website with just a few clicks....

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3 Attorney Marketing Fails to Avoid If You Want More Clients

According to the American Bar Association, there are 1,352,027 registered active attorneys in the U.S in 2019. The number keeps growing each year, which means law firms have more competition and difficulty cutting through the noise. Nowadays, most people spend hours online and when they need an attorney, they’ll search for firms online before making a call. Then, they’ll ask family and friends...

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3 Little-Known Law Firm Marketing Tips to Promote Your Practice’s Website

A recent report found that 99% of businesses plan to increase their online marketing spend in 2019. If you own a law firm, this statistic might apply to you, and you may be on the lookout for methods that’ll bring some attention to your firm.   But with so many options on offer, which one should you go for? Should you spend money on AdWords? Maybe you should work with a web development...

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The Seven Best WordPress SEO Tips No One Talks About

Over the past decade, WordPress use has grown tremendously, and it has evolved from a blogging platform into the world’s most widely implemented content management system (CMS). According to studies, over 34 percent of all websites run on the WordPress CMS platform, built on PHP and MySQL technologies. Best WordPress SEO tips no one talks aboutMost website owners choose WordPress to manage their...

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