Essential Information to Include on Your Webinar Landing Page

One of the most powerful ways to enhance email lead generation is to host a webinar. Why? Businesses tend to obtain more quality leads from webinar attendees. If someone is willing to sit down and listen to you talk about your industry and what your company does for 30 minutes or an hour, he or she is probably pretty interested in working with you.
This doesn't mean that you can slack on your webinar landing page, though. Quality leads expect quality service from a business, and this means that your business needs to put together a great landing page to really sell your webinar. Think about why should someone invest their time in listening to you speak.

To generate that quality lead, you need to let potential attendees know what they can expect, why it's worth their time, and how they can attend. Let's go over a few more essential items to include on a webinar landing page.

1. Incorporate video into your landing page.

One way to show potential attendees that your webinar is going to be worth it is by creating and sharing a quality video teaser on the sales page. If someone can tell that you haven't thrown up your webinar page in exactly five minutes and thirty-two seconds, they're going to pay more attention.

Everyone always says that video is the go-to medium for everything these days, but your webinar sales page really is the place to do it. Ensure your marketing team has the time and skills to create a quality video, not something that looks like it was shot on a flip phone.

If you want to prove to your audience that you're going to put on an excellent webinar, show off your video skills beforehand. Although a webinar tends to be more like a slideshow, offering a personal touch and introducing yourself beforehand can be a great way to build rapport.

2. Show your webinar's value.

Why should anyone spend their time watching your webinar? To sell it to as many people as possible, you need to create a landing page that basically screams value. Share exactly what you'll be covering with your audience (without going into too much detail -- you want them to tune in!), share social proof from previous and current clients/customers, and stay focused on the benefit for your potential attendee. What is your webinar going to do for them?

Create an enticing call-to-action and make sure your copy stays focused on the potential attendee throughout your sales page. Discuss the speakers' credentials, why they're qualified to speak on the topic, and what each person will get out of the webinar should they choose to spend their time viewing it.

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Should I Design My Demand Gen Landing Pages for SEO?

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com).

demand gen landing pagesThe client’s reasoning was that by residing on their main site, the landing pages would help support that website’s SEO domain authority and thus improve search rankings.

However, we argued against the move, contending that SEO should never be a factor in designing (or hosting) demand gen landing pages, and that any SEO efforts should focus on the main site exclusively.

Here are the top 3 reasons why demand gen landing pages shouldn’t be designed for SEO:

1. Demand gen landing pages are temporary by nature and typically live only for the life span of an ad, a campaign or a specific content asset, and so are of limited SEO value in the long term. Furthermore, having temporary landing pages indexed as part of your site can require back-end maintenance (e.g. keeping up with redirects) to ensure a site’s domain authority remains intact.

2. The type and volume of page content that contributes to search rankings is frequently at odds with the type and volume of content that makes for an effective landing page. For example, the primary message on a campaign landing page should align with the headline or message on the ad or email driving traffic to that page. Whereas, a landing page optimized for SEO should instead focus on keywords for which the client wants their site to rank highly.

Another example: a landing page designed for SEO would include links to high-profile Web pages to build authority for those pages. An effective demand gen landing page contains no external links, but instead focuses only on driving the reader to take one, single action, typically filling out a form.

SEO landing pages typically contain more content, the better to rank for a higher number of search terms. A demand gen landing page contains only the minimum amount of content, no more, to drive the desired action without distracting the reader.

3. Maintaining landing pages on a subdomain – and in a marketing automation platform or a landing page platform like Unbounce – allows a company or its agency to make changes to those landing pages – for testing or campaign optimization purposes, say – without making unnecessary changes to the root domain. Such platforms also make such edits and changes easier and faster, and something anyone on the marketing team can manage, compared to requiring a Web developer to work inside a more complex content management system (CMS).

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Link Building Basics: Finding Link Opportunities

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. I’m blushing. No, not from the compliment. Because my link-building process is not terribly exciting. It just works. Even calling it a process seems overblown.

But I have had several people ask me about it. They’re still trying rank higher in Google with this venerated SEO technique. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them. Why would Google suddenly be less interested in your links? Maybe it’s because you used link-building to get them. Think about why Google is interested in measuring inbound links—it is an unbiased vote for the quality of the content. So, if your inbound links are not so unbiased, then they aren’t valuable to Google as a proxy for quality.

Now, I am not saying that all link-building is bad or wrong or unethical—not at all. But if your only approach is go out and solicit links any way you can, you probably aren’t building up unbiased votes. If your approach to link building is more akin to traditional PR, when you are making sure people are exposed to your content and then decide to link to it, that’s more my style.

Er, my process. Yeah, that’s what it is. A process.

My process is to create very good content that answers questions that the target audience is asking. Use the same language they are using (yeah, that’s keyword research). And then share it. Share it on social. Link to it from places where it is relevant. Send it out in emails. Make sure people are exposed to it. That’s it. When people are exposed to quality content, some of them link to it.

Those links are really the unbiased votes that Google is looking for. And those votes are not likely to later become ignored by Google, so it’s always worth the time you spent doing the work. And, maybe you forgot this, but the act of sharing the content gets your content exposed all by itself. And getting those links mean that some people click on the links and see your content. Because isn’t people seeing the content the reason you want it to do well in search anyway?

So, there you have it. It’s not sexy. It won’t yield a process patent. But it is something that brings value for the work you put in and never becomes a problem with Google. Maybe others think it’s not enough, but I’d rather focus on other techniques than trying to push a rope with link-building. The goal is to sell things, not just get high search rankings by any means necessary.

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Tips For Creating A Successful Link Building Strategy

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. One of the best ways to do that is through SEO. That being said, one of the major activities for SEO is link building. Efficient link building helps you build relevancy as an industry expert.

It also helps you expand your reach on the market and gives potency to your content. Not only that, but high-quality backlinks share the first place with content as the most important factor for rankings on search engines, such as Google. That being said, creating high-quality backlinks requires a good link building strategy and the right approach that will yield value to your business. Here are a few tips for creating such a successful link building strategy.

1. Know your target audience well

Understanding your target audience is the key to having a successful link building strategy. The main reason is that you must craft links and content that is in accordance with your audiences’ preferences and likings. Otherwise, you’re simply wasting time on building irrelevant links that won’t yield any interest or drive more traffic to your website for that matter.

Therefore, you should conduct some thorough market research and find out as much as you can about your audience. For instance, who they are, what their interests are, what their needs and expectations are, as well as what their core demographics are. That will tell you more about what type of content to create for both your audience and for your link building campaign.

2. Seek out relevant sources for your links

When creating quality backlinks, it’s important to do so on credible and reputable sources. The main reason is that the more credibility and domain authority your sources have, the more credibility you gain in return. Not only that, but you must also target sources, such as websites and blogs your target audience visits or follows.

That way, the links you build on those sources will be more efficient and will engage your audience and help you build awareness. A good way to start would be to identify good guest posting sources. By becoming a contributor on relevant blogs, you ensure that your audience notices and shows interest in you. In addition, you’re positioning yourself as an expert, which will help you build trust with your audience.

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Is My SEO Working? SEO Metrics to Gauge Your Success

Alright, so you’ve done your research, you know how to incorporate SEO into your digital marketing plan, you’ve optimized all your pages, but there’s still that feeling that something is missing. 

Only too late might you realize that while you have increased your traffic your sales haven’t reaped the benefits. You might even ask how can than be? After all, SEO wasn’t only supposed to help you boost traffic to your site but also to increase your conversion rates. 

The answer probably lies in your SEO metrics. Which you may not have been keeping. There’s a lot of information in those metrics that are needed in order to increase your traffic and conversion rates.

Keep reading to learn about 8 SEO metrics to gauge your success!

1. Keyword Rankings

Just because you’ve already published your keyword infused content doesn’t mean you’re done with keywords. It’s important to know how well the keywords you chose are ranking and if you are ranking for any new keywords.

Keywords that ranked high last year might not get any traffic this year. It’s important to pay attention to this so you can edit older content to still rank by updating the keywords.

This is why it’s also important to choose the right keywords for your content.

2. Organic Search Traffic

In order to get a clear picture and understanding of how well your overall SEO strategy is doing, you’ll need to measure your organic traffic. Organic search traffic is one of the most accurate measurements to track because the increase in traffic is directly tied to your SEO efforts.

Because of how accurate the measurement is, it is easy to determine when your SEO strategy is working (when you see an increase in traffic) and when it is not (when you see a decrease in traffic). This allows for any necessary adjustments to be made to increase traffic.

3. Slow Load Times

53% of mobile users leave a site that takes longer than 3 seconds to load. Which is wild when it is considered that over half of all internet users are mobile users.

Having a website with a slow load time automatically turns away over half of your potential customer base. It’s important to analyze how fast your pages are loading and to have a plan in place should load times begin to slow down.

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SEO Strategies for Publishing Companies

Are you a publishing company that can’t seem to bring in new clients? That may be because nobody knows you yet. Think about your website.

Are you posting regular content? Are you using links on your website? Do you have a social media account?

If your answer to any of these things is no, then you may want to rethink your marketing strategy a little bit. If you’re good at running your company but not too experienced with SEO, let us be your consultants. 

Keep reading for a complete guide of SEO strategies that will work for publishing companies of all kinds. 

1. Figuring Out Your Keywords

The first part of your search engine optimization strategy is going to be to research keywords. If you’re not familiar with them, they are the string of words that users type in to search for services like yours. 

As you probably suspect there are a lot of publishing companies out there so competition for certain keywords is stronger than others. You can use programs such as Google Keyword Planner to test out different ones. 

2. Have Interesting Content 

Making and sharing quality content shows your audience that you are experienced in the publishing field. You should be posting things that engage the visitors on your site, gives your readers important information, and convinces visitors to become customers. 

It’s not enough to post good content though, you need to be consistent with it. If a visitor were to see that the last time you posted something was 6 months ago, they may get the impression that you are no longer in business. 

3. You’ll Need a Social Media 

Just about every company out there has a social media. You should be no exception. Posting on Social media is a way to make your company feel more human to your potential clients. 

It also shows clients that you have an active online presence so they will know you’re open for business. Different social media works differently for every company. You’ll need to do a little research to find out which one is best for publishing companies.  

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The Ultimate Guide to Academic Marketing Essay Writing

Sometimes, knowledge of an academic discipline becomes a significant factor in student success. When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) for crafting a strong piece.

How to write a marketing essay but writing about a specific discipline may add challenges. Marketing, for example, is a broad industry with its own idiosyncrasies, rules, and vocabulary. A researcher should understand the terminology, specification of documents, the way the rules work, and so on.

Marketing is a complex discipline. As a student, your marketing essay may develop in different ways because there are different types of marketing writing. A partial list includes:

Email Marketing Content

Relationship Marketing Content

Social Media Development

Marketing Collateral Creation

Corporate Marketing Document Writing

Online Content Creation

Marketing Proposal Writing

Marketing Presentation Development

Lead-Generating Content

Marketing Report Writing

When you’re assigned an essay, you may have to write about one of these specific topic areas. Therefore, you should understand what distinguishes them from one another.

For example, an essay on email marketing content should address issues like personalization, deliverability, and email message sequences. An essay on relationship marketing content helps prospective customers view your company as a “safe” choice and increases their trust in you.

Presentation development and sales collateral creation deal with visual content. Essays on these topics will need to incorporate more graphics.

How to Write a Professional Essay on Marketing

It’s difficult to describe all the different types of marketing essay writing in a single guide, so it’s best to seek more targeted guidance on specific topics.

Still, academic experts from organizations like a professional essay writing service – CustomWritings can provide some universal tips that help to successfully deal with crafting an academic paper.

There are three basic elements to any marketing essay:

Preparation: Choosing the topic. Articulating the main question or thesis.
Research: Reading broadly to choose a tentative position, followed by reading narrowly and developing the final viewpoint.
Writing: Outlining, drafting, and editing.

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What Is A/B SEO Testing?

Are you struggling to get website traffic from Google?

If so, you’re not alone. One report found that 91% of content gets zero organic traffic. It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work.

However, you don’t need to overhaul your entire approach to SEO to start seeing results. Instead, you can run experiments to determine the optimization tweaks you need to make, without:

Changing your entire website

Sacrificing the (albeit small) number of rankings you’ve got
The answer? A/B SEO testing.

In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic.

Let’s dive in.

What Can I A/B Test?

There are various on-page SEO elements that could form the foundation of your A/B experiments, such as:

Meta titles and descriptions

URL structures

Headlines

Sales copy

Product descriptions

Images or videos

However, The Sleep Judge’s SEO Manager, Roman Kim, thinks that:

“Rewriting large parts of existing content would not be a very good test, as it would invoke Google's content freshness algorithms, so it would not be a fair test against control pages that did not receive updates.”

Let’s put that into practice. Say you’re split testing your product descriptions. You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description.

This type of SEO A/B test allows you to determine the ideal length of your product description before committing to writing an extra 150 words for each product — without knowing whether it’s worth it.

The same concept applies to split testing your meta titles and descriptions. You could simply group several URLs into two categories — one with the word “buy” in the meta title and one without — to see whether that phrase impacts key SEO metrics (such as CTR or ranking position).

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Make Your Job Easier With AI For Sales

Artificial intelligence (AI) has transformed how companies conduct business, with a wide range of intelligent solutions that save time and push productivity ever higher. When it comes to AI for sales and marketing, things have changed so much that “transformed” might be an understatement.

What Can Artificial Intelligence In Sales Do? 

In a 2017 McKinsey and Company study, it was estimated by 2020 that 85% of sales-related tasks could be automated. AI and machine learning are making that increasingly possible. 

From analyzing and transcribing sales calls to scheduling meetings, assisting with email writing and tracking sales activity, artificial intelligence can help streamline all sorts of routine tasks that marketers and salespeople used to do manually. But that’s just the beginning. The power of AI can be used to solve more complex problems – problems that no person or persons could ever do on their own. Most notably, it can mine massive amounts of data to unearth new insights about prospects and customers – insights that help businesses market and sell more far effectively.

That’s where Infer’s predictive software comes in. Infer leverages AI and machine learning to reinvent the process of lead qualification and scoring, turning it from haphazard guesswork to an exacting data-driven science.

AI-Driven Sales

In theory, lead qualification and scoring helps sales teams prioritize their efforts, zeroing in on the best leads and discarding the worst. In practice, the process hasn’t always worked so well. Marketing-qualified leads (MQLs) and lead scores have been based on little more than hunches and assumptions using a small number of behavioral clues. The results are anything but reliable.

The problem isn’t a lack of information; there’s a motherlode of potentially useful data captured in businesses’ own systems and in third-party databases. The problem is analyzing all that information – hundreds or thousands of data points, in millions of different combinations. Exploring those myriad connections and spotting the patterns that signal readiness to buy is beyond the reach of our ordinary brains. Mere humans can’t do it. But Infer’s AI-powered predictive software can – with uncanny accuracy.

Predictive Lead Scoring

Using AI and machine learning, Infer automatically generates lead scores that really work: They really do predict prospects’ likelihood to buy. The scores are statistically proven to be accurate, indicating exactly which leads are ready for a sales call, which ones need more nurturing and which ones aren’t worth pursuing. That’s the kind of certainty marketing and sales teams have always wanted but never had. It’s exactly what they need to make informed decisions, allocate resources effectively and close more deals faster. 

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SEO Tool Bake-Off: Serpstat vs. SEMrush

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors.

SEO tools - Serpstat vs SEMrushBut two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet.

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush.

UPDATE: Serpstat recently announced a pricing change and “last chance sale” ending June 10. Get the details here.

 

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors.

SEO tools - Serpstat vs SEMrushBut two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet.

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush.

UPDATE: Serpstat recently announced a pricing change and “last chance sale” ending June 10. Get the details here.

Keyword research

Serpstat vs SEMrush - keyword research

Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors.

Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns.

Serpstat provides information on over 180 million domains, compared to SEMrush’s 87 million. Serpstat also retains information on over 168 million ads.

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The Powerful Guide to SEO for Startups and Small Businesses

Running a business is no easy feat in today’s digital world. Entrepreneurs and business owners have more opportunities than ever to connect with consumers, but it can be difficult to know where to start, especially when it comes to search engine optimization (SEO). Understanding what should take priority when nearly everything needs to be done, well, yesterday, is downright tricky.

Leveraging search engines for traffic starts with an understanding of the fundamental strategies that make websites search engine friendly. Billions of searches are performed on a monthly basis worldwide, and some of those searchers could end up on your site if all goes according to plan.

Launching your SEO from zero doesn’t have to be as difficult as you may think. With a bit of ingenuity, education, and planning, you’ll be well on your way to SEO success in no time. In this article you’ll learn some of the most important SEO fundamentals and how to start your startup’s SEO from scratch in 2017.

Publish Website

The most essential factor in gaining more business online? It all starts with having a website.

Seems simple enough, but having an effective website that provides the information your prospects need is sometimes a rarity with startups. Splash pages, “in construction” websites, static HTML, and one-page websites just don’t cut it anymore. Today’s consumers demand more information and will search online until they find what they’re looking for. Will your site show up?

Before diving too deeply into SEO, make sure you have a “place” to drive your prospects to. Without a website and associated landing pages, it’ll be hard to truly be effective with your marketing. A good website usually has a few key components:

Keyword Placement – Each page of a website should rank in search engines for specific keywords, and those keywords must be placed in specific areas of the page for a search engine to understand. Additionally, a good website will have keywords mapped to specific pages, and those pages will have keywords sprinkled throughout.

Mobile Friendly – The majority of users online today access the Internet through their mobile devices. If your website is not mobile friendly, search engines may not send as much traffic to your website. Websites should be mobile and tablet friendly.

XML Sitemap – Telling a search engine where all of your pages are on your site can be done through a sitemap, an index of all of the pages on your domain. Search engines know to visit the map of your site to discover all of the pages you’d like to have ranking in search engines.

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Expert Insight: Overcoming the Challenges of Implementing a Content Marketing Strategy [Interview]

Altimeter recently conducted a report that revealed that although many marketers are dedicated to content marketing as a part of their strategy, they still face a wide array of challenges when implementing this tactic.

Aligning multiple teams around a unified strategy (24 percent) is the largest challenge marketers currently face, followed by hitting the right skills/people (17 percent) and producing relevant content based on customer data (16 percent) – but is this deterring them from utilizing content marketing? How are they working to overcome these barriers?

We spoke to Omar Akhtar, research director at Altimeter, for more insight into the report.

Although 42 percent of marketers say they can create content based on customer data, just 38 percent claim they can deliver it in real-time based on their actions — why do you think this is the case? Do you see this changing in the near future?
Two reasons for this; most marketers aren’t aware of which technology they need to use in order to do real-time personalization. There are so many options, and technical features to understand, that most are afraid of even taking the first step.

Secondly, even if they have the right software, creating the decision trees and logic for real-time personalization is time consuming and complex, and many marketers don’t have the time or resources they need to devote to figuring out these operations.

Ultimately, both there are major improvements coming in both software and skills that lower the barriers to entry for real-time personalization, and we expect adoption to increase exponentially in the next two years.

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Seo Ranking Factors For 2019

As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months.

Just as trends in web design change and evolve over time, so do SEO best practices. Google and other search engines are constantly evaluating the factors that indicate a high-quality website for their users. It’s important to keep up with these ranking factors if you want to stay on top of the SERPs.

Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2019 will be. However, we can evaluate the data available for trends and use the official advice published by Google as a guide to how we should be building web sites for search in 2019.

While we know that Google uses around 200 ranking signals to determine where it will rank sites, not all of these signals hold equal importance. The following are what most SEO experts agree are the most important ranking signals that you should focus on. Paying attention to these factors will also help you create great content and provide a fantastic user experience overall.

Quick Takeaways:

Google’s use of AI and machine learning in its search algorithm reiterates its commitment to rewarding high-quality content.

Google has developed an E-A-T framework to assess the expertise, authority, and trustworthiness of websites in order to grade them by usefulness and quality.

Providing a good user experience is paramount to organic search rankings.

Focus on mobile devices over desktop if you want to keep your visitors, and by extension Google, happy.

Good backlinks were, and continue to be central to Google’s ranking algorithm.

1. High Quality and Relevant Content

Google has previously confirmed that its “RankBrain” AI-powered algorithm is one of the most important factors that goes into deciding where a particular web page ends up in the search results.

2. Site Authority

While Google’s algorithms are continuously becoming more accurate and sophisticated, they are not the only way that Google ranks web pages.

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Seven Tips for Hiring An SEO Freelancer

Considering more than  90% of online purchases start with a search engine, and nearly 60% of B2B marketers say organic search generates more leads than any other marketing tactics, your number one digital marketing goal should be getting your site onto the front page of search engines.

7 tips for hiring an SEO consultant people should be able to find your blog or website with just a few clicks. Search engine optimization (SEO) practices have changed significantly over the years, but remain at the core of digital strategy.

Between Google’s history of algorithm updates and increased competition, running an SEO campaign by yourself can be harder than you think. That’s why many people seek the help of an SEO expert. But finding an SEO specialist with the right mix of writing ability, technical skill, and industry knowledge to get your website on the front page may not be easy.

You have to make sure you are on the same page (so to speak) and share the same view. Marketing agencies bring a diverse mix of talent, though they can end up charging a small fortune. If you run or manage marketing for a small to midisized business, an SEO freelancer might be the best answer for you.

But with the abundance of freelancers on the market, how can you make sure you find the right fit? Here are seven tips that can help you make the right decision.

Be Specific with Your Requests and Deadlines

Before beginning your search for the perfect SEO match, get as specific as possible about what you are looking for. Coming up with a description for your project will help the freelancer build a proposal for discussion.

Most freelance websites that connect employers with specialists allow you to put together a description of the project and let freelancers submit proposals you can choose from. A description should give information about your business, expectations, and deadline. Drawing up a clear description of your request will ease the communication between you and the freelancer and help you find the best match.

Get to Know the Person You Will Be Working With

Working with a person you just met online can be frightening, especially in today’s world. Giving access to your website can expose you to all sorts of issues. The online world sadly includes scams and frauds as well as legitimate service providers.

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3 Attorney Marketing Fails to Avoid If You Want More Clients

According to the American Bar Association, there are 1,352,027 registered active attorneys in the U.S in 2019. The number keeps growing each year, which means law firms have more competition and difficulty cutting through the noise.

Nowadays, most people spend hours online and when they need an attorney, they’ll search for firms online before making a call. Then, they’ll ask family and friends for recommendations.

Law firms can’t rely on the quality of their services as their only marketing method. They need an active social media presence, a website, high search engine rankings, and positive online reviews.

Here are 3 attorney marketing mistakes you might be making and tips on how you can avoid them.

1. You Don’t Know Your Target Audience

The first and most important aspect of law firm marketing is knowing your target audience. This goes beyond knowing your customers’ demographics. You should also learn about their problems, needs, everyday lives, and internet habits.

If you don’t have a detailed buyer persona, you’ll end up spending valuable time and money marketing to the wrong people. If you already have an established customer base, ask for their feedback and opinions. This will help you understand them better, improve your services, and target your paid ads better.

2. Your Website and SEO Are Outdated

In the digital age, having a company website is a must if you want to attract customers. The website should be modern, fast, and easy to navigate. Since most users access the internet from a smartphone or a tablet, make sure your website is mobile-optimized. If it’s not, you might get penalized by the search engines.

3. You Don’t Have a Social Media Presence

One of the main rules of online marketing for law firms is having an active social media presence. Most people will search for your name or company online first. They will look at your social media profiles and the content you publish, and read reviews from other customers.

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3 Little-Known Law Firm Marketing Tips to Promote Your Practice’s Website

A recent report found that 99% of businesses plan to increase their online marketing spend in 2019.

If you own a law firm, this statistic might apply to you, and you may be on the lookout for methods that’ll bring some attention to your firm.  

But with so many options on offer, which one should you go for? Should you spend money on AdWords? Maybe you should work with a web development company? 

This post will highlight three marketing tips that’ll help raise the profile of your law firm. If you want your law firm to be a market leader, these suggestions should help you reach that goal. 

Let’s begin!

1. AdWords

AdWords is a common marketing method used by many law firms, and this is because the approach works well, and it works quickly.

Essentially, AdWords allows you to promote your law firm, whenever someone types a particular keyword into Google.

2. Facebook Advertising

Facebook advertising is different from AdWords, in that you’re not targeting people based on Google searches.

Instead, you’re just defining an audience and then displaying ads to this audience when they’re visiting Facebook.

3. Give Your Website an Upgrade

Your website will play a significant role when it comes to your overall marketing strategy. After all, if someone comes across one of your ads, they’ll probably check out your website, before they give you a call.

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The Seven Best WordPress SEO Tips No One Talks About

Over the past decade, WordPress use has grown tremendously, and it has evolved from a blogging platform into the world’s most widely implemented content management system (CMS). According to studies, over 34 percent of all websites run on the WordPress CMS platform, built on PHP and MySQL technologies.

Best WordPress SEO tips no one talks aboutMost website owners choose WordPress to manage their websites because of the minimal resources and technical skills required. All you need is a domain, web hosting, basic understanding of on-page SEO best practices, and most importantly, an SSL certificate.

The rest of your time, money, and effort can be directed towards implementing SEO strategies, which always pays off in the long run. Plus, when you use WordPress to build your website, SEO becomes a lot easier and convenient. Here are seven of the best WordPress SEO tips that no one else—or at least not everyone else—is talking about.

1. Pick the Right Web Hosting Plan

Your choice of a web hosting plan can make or break your website and is a selection you mush evaluate with utmost caution. It’s wise to pick a dependable web host recommended by WordPress.org.

You can choose from shared, cloud, or VPN WordPress hosting packages offered by a variety of companies. Most of these web hosting companies offer free SSL certificates—but only for a limited period, and then they charge for it.

If you are concerned about price, SSL2BUY is a smart option to check out for an SSL certificate. You could choose a cheap SSL from SSL2BUY for your domain with same encryption you’d get from a direct certificate authority.

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