3 Attorney Marketing Fails to Avoid If You Want More Clients

According to the American Bar Association, there are 1,352,027 registered active attorneys in the U.S in 2019. The number keeps growing each year, which means law firms have more competition and difficulty cutting through the noise.

Nowadays, most people spend hours online and when they need an attorney, they’ll search for firms online before making a call. Then, they’ll ask family and friends for recommendations.

Law firms can’t rely on the quality of their services as their only marketing method. They need an active social media presence, a website, high search engine rankings, and positive online reviews.

Here are 3 attorney marketing mistakes you might be making and tips on how you can avoid them.

1. You Don’t Know Your Target Audience

The first and most important aspect of law firm marketing is knowing your target audience. This goes beyond knowing your customers’ demographics. You should also learn about their problems, needs, everyday lives, and internet habits.

If you don’t have a detailed buyer persona, you’ll end up spending valuable time and money marketing to the wrong people. If you already have an established customer base, ask for their feedback and opinions. This will help you understand them better, improve your services, and target your paid ads better.

2. Your Website and SEO Are Outdated

In the digital age, having a company website is a must if you want to attract customers. The website should be modern, fast, and easy to navigate. Since most users access the internet from a smartphone or a tablet, make sure your website is mobile-optimized. If it’s not, you might get penalized by the search engines.

3. You Don’t Have a Social Media Presence

One of the main rules of online marketing for law firms is having an active social media presence. Most people will search for your name or company online first. They will look at your social media profiles and the content you publish, and read reviews from other customers.