Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.
And with Google+ being deprecated, social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4.
Facebook facts and stats 2015
Image credit: The Wonder of Tech
Here are a few highlights from the social networks stats and facts below:
• Everyone’s on Facebook–except CEOs? Facebook is of course (by far) the largest social network. It drives more than one-fifth of all social media referral traffic to websites; 30% of the U.S. population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. Yet just 8% of Fortune 500 CEOs have a Facebook account–a lower adoption level than American grandparents.
• Twitter can’t get no respect. Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). Yet 75% of journalists use Twitter to build their personal brands, and Twitter drives more web visits than StumbleUpon, Reddit, Google+, YouTube, and LinkedIn–combined.
• And LinkedIn means business… 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 65% of B2b companies have acquired a customer through LinkedIn; and 91% of B2B marketers distribute content there. The most popular type of content is industry insights.
• …while Pinterest means shopping. Pinterest drives 25% of all retail website referral traffic. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012.
Find these and many more nuggets of information in these nearly three dozen stupendous social networking facts and stats.
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