Alright, so you’ve done your research, you know how to incorporate SEO into your digital marketing plan, you’ve optimized all your pages, but there’s still that feeling that something is missing.
Only too late might you realize that while you have increased your traffic your sales haven’t reaped the benefits. You might even ask how can than be? After all, SEO wasn’t only supposed to help you boost traffic to your site but also to increase your conversion rates.
The answer probably lies in your SEO metrics. Which you may not have been keeping. There’s a lot of information in those metrics that are needed in order to increase your traffic and conversion rates.
Keep reading to learn about 8 SEO metrics to gauge your success!
1. Keyword Rankings
Just because you’ve already published your keyword infused content doesn’t mean you’re done with keywords. It’s important to know how well the keywords you chose are ranking and if you are ranking for any new keywords.
Keywords that ranked high last year might not get any traffic this year. It’s important to pay attention to this so you can edit older content to still rank by updating the keywords.
This is why it’s also important to choose the right keywords for your content.
2. Organic Search Traffic
In order to get a clear picture and understanding of how well your overall SEO strategy is doing, you’ll need to measure your organic traffic. Organic search traffic is one of the most accurate measurements to track because the increase in traffic is directly tied to your SEO efforts.
Because of how accurate the measurement is, it is easy to determine when your SEO strategy is working (when you see an increase in traffic) and when it is not (when you see a decrease in traffic). This allows for any necessary adjustments to be made to increase traffic.
3. Slow Load Times
53% of mobile users leave a site that takes longer than 3 seconds to load. Which is wild when it is considered that over half of all internet users are mobile users.
Having a website with a slow load time automatically turns away over half of your potential customer base. It’s important to analyze how fast your pages are loading and to have a plan in place should load times begin to slow down.
Only too late might you realize that while you have increased your traffic your sales haven’t reaped the benefits. You might even ask how can than be? After all, SEO wasn’t only supposed to help you boost traffic to your site but also to increase your conversion rates.
The answer probably lies in your SEO metrics. Which you may not have been keeping. There’s a lot of information in those metrics that are needed in order to increase your traffic and conversion rates.
Keep reading to learn about 8 SEO metrics to gauge your success!
1. Keyword Rankings
Just because you’ve already published your keyword infused content doesn’t mean you’re done with keywords. It’s important to know how well the keywords you chose are ranking and if you are ranking for any new keywords.
Keywords that ranked high last year might not get any traffic this year. It’s important to pay attention to this so you can edit older content to still rank by updating the keywords.
This is why it’s also important to choose the right keywords for your content.
2. Organic Search Traffic
In order to get a clear picture and understanding of how well your overall SEO strategy is doing, you’ll need to measure your organic traffic. Organic search traffic is one of the most accurate measurements to track because the increase in traffic is directly tied to your SEO efforts.
Because of how accurate the measurement is, it is easy to determine when your SEO strategy is working (when you see an increase in traffic) and when it is not (when you see a decrease in traffic). This allows for any necessary adjustments to be made to increase traffic.
3. Slow Load Times
53% of mobile users leave a site that takes longer than 3 seconds to load. Which is wild when it is considered that over half of all internet users are mobile users.
Having a website with a slow load time automatically turns away over half of your potential customer base. It’s important to analyze how fast your pages are loading and to have a plan in place should load times begin to slow down.
Nice to read your article! I am looking forward to sharing your adventures and experiences.
ReplyDeletejudi online