As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months.
Just as trends in web design change and evolve over time, so do SEO best practices. Google and other search engines are constantly evaluating the factors that indicate a high-quality website for their users. It’s important to keep up with these ranking factors if you want to stay on top of the SERPs.
Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2019 will be. However, we can evaluate the data available for trends and use the official advice published by Google as a guide to how we should be building web sites for search in 2019.
While we know that Google uses around 200 ranking signals to determine where it will rank sites, not all of these signals hold equal importance. The following are what most SEO experts agree are the most important ranking signals that you should focus on. Paying attention to these factors will also help you create great content and provide a fantastic user experience overall.
Quick Takeaways:
Google’s use of AI and machine learning in its search algorithm reiterates its commitment to rewarding high-quality content.
Google has developed an E-A-T framework to assess the expertise, authority, and trustworthiness of websites in order to grade them by usefulness and quality.
Providing a good user experience is paramount to organic search rankings.
Focus on mobile devices over desktop if you want to keep your visitors, and by extension Google, happy.
Good backlinks were, and continue to be central to Google’s ranking algorithm.
1. High Quality and Relevant Content
Google has previously confirmed that its “RankBrain” AI-powered algorithm is one of the most important factors that goes into deciding where a particular web page ends up in the search results.
2. Site Authority
While Google’s algorithms are continuously becoming more accurate and sophisticated, they are not the only way that Google ranks web pages.
Just as trends in web design change and evolve over time, so do SEO best practices. Google and other search engines are constantly evaluating the factors that indicate a high-quality website for their users. It’s important to keep up with these ranking factors if you want to stay on top of the SERPs.
Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2019 will be. However, we can evaluate the data available for trends and use the official advice published by Google as a guide to how we should be building web sites for search in 2019.
While we know that Google uses around 200 ranking signals to determine where it will rank sites, not all of these signals hold equal importance. The following are what most SEO experts agree are the most important ranking signals that you should focus on. Paying attention to these factors will also help you create great content and provide a fantastic user experience overall.
Quick Takeaways:
Google’s use of AI and machine learning in its search algorithm reiterates its commitment to rewarding high-quality content.
Google has developed an E-A-T framework to assess the expertise, authority, and trustworthiness of websites in order to grade them by usefulness and quality.
Providing a good user experience is paramount to organic search rankings.
Focus on mobile devices over desktop if you want to keep your visitors, and by extension Google, happy.
Good backlinks were, and continue to be central to Google’s ranking algorithm.
1. High Quality and Relevant Content
Google has previously confirmed that its “RankBrain” AI-powered algorithm is one of the most important factors that goes into deciding where a particular web page ends up in the search results.
2. Site Authority
While Google’s algorithms are continuously becoming more accurate and sophisticated, they are not the only way that Google ranks web pages.
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