SEO Best Practices for Landing Page Optimization

SEO management means integrating different parts of SEO best practices to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffic. With more than 51% of traffic coming from organic search, doing SEO effectively becomes increasingly important. Search algorithm enhancements have driven the growing complexity of SEO optimization. Increasing competition is pushing many companies to create more content and to make it better quality, more engaging, and mobile optimized.

All these factors make SEO efforts sophisticated and require a clear framework and appropriate technology. With 8 years of close cooperation with such top SEO performing brands as Microsoft, Twitter, Facebook, Home Depot, Deloitte, 3M, and many others we developed a solid 4-step methodology for efficient SEO management. Our BrightEdge platform helps to make each of these 4 steps faster and easier – saving time on analysis, measurement and reporting. This frees you to concentrate on content creation and bringing more value to your customers. The platform covers the entire SEO cycle – from context-based goal setting and understanding the audience to optimize the workflow.

Identify demand

Targeting demand means learning which topics interest your audience and uncovering the queries your customers use to look for your product or service.

First, you want to understand which topics your website already ranks for and what keywords are already driving good traffic. Make sure to preserve and defend those results in the first step of SEO management. Second, do keyword research to find new topics to expand your reach and new traffic or further engage your intended audience.

The research and analysis involved in targeting demand makes it one of the most complex stages in the SEO cycle. Competitive pressure pushes companies to create more content and target more keywords. Marketers usually require multiple tools to get the necessary information and insights. High-quality targeting consumes a considerable amount of time. Even with free or inexpensive tools, marketers must find the hours needed to track down the information. That is why scalability remains a major SEO management challenge – doing a due diligence this way on 100s of keywords is possible, but it can hardly be done for 1000s of keywords.

BrightEdge’s SEO management platform solves the scalability issue. The BrightEdge Data Cube is a unique, patented technology that makes targeting demand straightforward and drastically improves the efficiency and effectiveness of the research process.

Data Cube is a resource in BrightEdge’s SEO management platform that allows you to perform research both by domain and by keyword. On the keyword level, it suggests other potential keywords and allows you to track them with a click of a button. This feature will often identify relevant ideas and topics that you had not previously considered for SEO management. The Data Cube also segments its suggestions into High-Ranking Keywords, Long-Tail keywords and Universal Content results.

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How to Conduct PPC Keyword Research Easily

Using relevant, cost-effective keywords is the most important aspect of any successful paid digital advertising campaign — often referred to as pay-per-click advertising (PPC). After all, you have to understand what your potential customers are searching for if you want to deliver appropriate content that leads to clicks and conversions.

By choosing the right keywords, you can ensure that:

Your ads are being delivered to your intended audience.
Your ads, webpages, and collateral assets are reflective of the keywords your audiences are searching.
Your search engine results page (SERP) rank is positioned above your competitors.
Your cost-per-click (CPC) remains low because your paid strategy is consistent from start to finish.
Your overall content strategy is aligned with numerous keyword sets that are best suited for your organization.

Unfortunately, no one is going to hand you the best keywords on a silver platter. You have to seek out the most effective terms for your business, brand, products, and services — which means you have to conduct paid search keyword research using best practices, innovative techniques, and helpful tools.

In today’s blog, we’re going to discuss how to conduct paid digital advertising keyword research and how you can use those terms to generate more conversions and better demand generation return on investment.

Review All of Your Digital Properties to Understand Your Current Keyword Strategy
The first stop in your quest for keyword supremacy should (hopefully) be familiar territory: your website, blog, landing pages, and all other digital properties. 

Begin by reviewing your Google Analytics instance(s) and taking note of your most successful pages by sessions and time on page. You should also review your Google Ads account(s) to determine which campaigns are generating the most clicks and conversions — and at what rate. If your sessions are high but your time on page is low, or if your click-rate is high but your conversion rate is low, you’ll need to optimize those pages for better alignment with your target keywords.

Once you feel those pages are in good shape, you’ll need to harvest them for primary, secondary, and tertiary keywords. Depending on the length and purpose of the pages you’re reviewing, you should have between 1-5 terms to leverage on each page. These keywords will fall under one of four types:

Branded Terms: Verbiage that includes your organization’s name and related trademarked terms. You absolutely must own these terms across all paid search campaigns. Make sure you’ve trademarked your company name, slogan, and taglines to prevent competitors from “conquesting” your branded terms.

Competitive Terms: Branded phrases that include the names of your competitors and their trademarked terms. Per Google and Bing’s guidelines, you cannot use your competitors’ trademarked terms in your ad copy and could be sued for doing so. You can, however, bid on these key phrases and use them in your webpage and landing page copy.

Product/Service Terms: Terms that are related to your product, service, and solution lines. These are your bread and butter terms that your users most commonly use to learn more about how your business can help solve their problems. It’s important to use specific keywords in targeted ad groups to direct this traffic to the ideal landing spot.

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Marketing 101: 4 Digital Marketing Basics Everyone Needs to Know

Did you know that the advertising industry is over $100 billion?

Huge numbers like this are what drives plenty of people away from marketing. It sounds complex and expensive, but it doesn’t have to be that way.

But you do have to be good at marketing to make it work. And if you haven’t had any education on digital marketing before, strap in. We’re going to marketing school.

1. SEO

If you’ve ever looked into digital marketing, chances are that you’ve heard of SEO. Many people think the two terms are synonymous!

While they aren’t the same, SEO is one of the bigger parts of digital marketing. And many businesses are just now starting to learn what it is.

SEO is telling Google more about your website so that it ranks you higher when people look for information about your topic. This sounds complicated, but it’s actually quite easy.

You tell Google about yourself when you write content about your industry or use headlines with keywords in them. When you update your meta descriptions or title your photos, you’re giving Google valuable information.

With this information, Google learns what your website is about. That way, they know when to show people your site. If you write about interior design, Google will be more likely to rank you for interior design.


Backlinks and Consistent Posting

This isn’t all that SEO is though. It’s also about getting backlinks, updating regularly, and more.

Backlinks, links on other sites that point back to your site, are one of the quickest ways to boost your SEO. This tells Google that you are a reliable source. It’s almost like a referral on a job interview.

Updating regularly tells Google that your information is contemporary. The last thing Google wants to do is send someone to a page that has outdated information. The more often you post on your blog, the more Google will see you as reliable.

2. Influencers 

How would you like to reach 10,000 or more potential buyers for a low fee?

It’s easy with influencers on social media. With thousands to millions of followers, you can be sure to reach a specific demographic with influencers.

For example, if you’re trying to reach a younger health community, you simply contact someone like an athlete or blogger who already interests them.

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Have Concerns About Inbound Marketing for Manufacturers?

SEM offer strategyThis is especially true for technology marketers, and doubly true for those in nascent or emerging categories, when much of the marketing challenge may consist of convincing buyers that they have a problem to solve in the first place. Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales.

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. Actually, I know why it is. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. But the second reason is that technology marketers (and their sales counterparts) are impatient, have short term business horizons, and don’t want to “wait around” for leads to be qualified.


However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. If you expand your SEM offer strategy to include early-stage content, yes – you’ll generate a mix of leads and not just highly qualified demo-ready prospects – but, if you have the right nurture strategy in place, you’ll end up with many more qualified leads, and a greater ROI, in the long run.

There’s also a smart way to do it.

What do we know about prospects who are ready to download a free trial or schedule a demo? We know that they’re probably in the later stages of their research process, have identified the type of solution they need to buy, and in all likelihood are evaluating vendors. The types of keywords, therefore, most likely to generate late-stage prospects are those related to your brand, product, or product category.

Conversely, early-stage prospects may be far from evaluating solutions. They may not know that such solutions exist. Most likely they’re simply looking to solve a problem. That level of need lends itself to keywords related to pain points, problems, issues, challenges, and opportunities.

The best way to expand your SEM offer strategy, therefore, is to set up separate campaigns with separate and distinct offers, keyword groups, and landing pages:

• a demo or trial campaign focused on brand, product, or category keywords
• an “early stage” campaign focused on pain points, problems, and opportunities

To stress – this strategy is meaningless without a robust and effective nurture strategy in place. Otherwise, you’ll simply to be throwing unqualified leads at your SDR team only to be told “they weren’t ready.”

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Get More Traffic: Why You Should Have Someone Help You with Bing Ads

Did you know that Bing gets 1.2 billion monthly global visitors?

This may not seem like a lot compared to Google search traffic. 

But even if Bing isn’t the main search engine, it still ranks #4 in global search engines. What’s more, it offers marketers another channel for effective digital advertising: Bing Ads.

In this post, we discuss why you should have someone help you with Bing ads. Keep reading to learn more!

What Are Bing Ads?

Bing Ads market specific digital content to Bing users.

Bing Ads is a form of Pay-Per-Click (PPC) advertising. This means that marketers pay per “click” each ad receives. 

In this sense, Bing Ads function much like Google AdWords, PPC ads marketers can craft in Google search results.

Both Bing Ads and Google AdWords rely on the principles of search engine advertising. Bing and Google users turn to these platforms to search for keywords and phrases.

Users then browse results, prioritizing the first page of listings and those that surface at the top. 

It is possible to rank your online content accordingly using Search Engine Optimization (SEO).

Yet Bing Ads enable marketers to place ads in prominent locations of search results. Ads will appear under the “Ads” category at the top of search listings.

Marketers also optimize these PPC ads for keywords, phrases they want their ideal customers to type into Bing. Examples of keywords include “fast flower delivery” or “best vegan fare in Atlanta.”

Bing Ads is not a free form of digital marketing. However, Bing professes that its ads have lower costs-per-click and costs-per-acquisition than Google ads.

What’s more, PPC advertising can have a huge return on investment (ROI). You may pay $4 for a single click but earn a conversion worth $3,000, for example!

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Are you trying to gain new business for your cryptocurrency business?

If so, you need to remember that you’re not in a business that everyone understands. Even if you know why others need to have cryptocurrency, you have to be able to sell the “why” to others.

That’s why marketing for a cryptocurrency business is pertinent for you to survive. Content needs to inform and help your potential clients realize why they need to work with you.

But knowing where to start in this effort can be difficult. Lucky for you, this article will tell you everything you need to know to turn your marketing difficulties to marketing solutions.

Read on to learn more!

1. You Have to Be on Social Media

If you’re a cryptocurrency business in 2018, you have to be on social media. There’s no way around this. Without it, you don’t look like you know what’s going on.

On social media, you should be posting regular updates about the cryptocurrency business, responding to others who are talking about it, and using it for your own personal knowledge.

Keep in mind that it’s not enough to be on social media. You need to make sure you’re picking the sites that your target audience is on. Otherwise, it will be a waste of time.

Also, make sure you post on a regular basis. An inactive social media does more harm than no social media at all.

2. Content, Content, Content

The days of odd television segments and annoying radio speakers are over. The average customer is too smart to fall for simple advertisements before they come to your business.

Instead, customers want to see inbound marketing, and most don’t even know what it’s called! Inbound marketing is marketing that they find on their own because they want it.

Some common examples of inbound marketing are social media posts, blogs, and videos. These pieces of marketing content don’t advertise directly. Instead, they help their potential clients learn something.

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Six SEO Facts About All High-Ranking Content

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge.

6 facts about high-ranking SEO content or relationship to technology is rapidly evolving, and Google’s SEO algorithms have steadily adapted in response to our behavior.

The good news is SEO analysts from across the web regularly gather some pretty revealing statistical data about which key factors help or hinder the performance of an article, page, or post.

So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Here are six high-impact areas to focus on with SEO efforts.

Mobile Friendliness
Content-Length
SEO Generates Leads
Long-Tail Keywords Perform Best
Video Content Is Growing
Images Improve Rankings

#1. Mobile-Friendliness

Fact: In mid-2016, mobile search overtook desktop search as the dominant Google search vehicle.

As such, there’s been extra focus on making sites more mobile-friendly over the past few years. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t.

In order to stay in the mix, a website must be designed to make its material friendly for mobile users. This is no longer just a matter of user experience. Without mobile-friendly design, your online presence will take a hit and it will be reflected in your traffic numbers!

A unified platform for all your Marketing and Sales needs - EngageBay

According to Statista, mobile web traffic accounted for 38.7% of total North American web traffic in November 2018. If well over one-third of potential customers are visiting your site from their phones, it has to be easy to navigate!

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PPC Optimization: 4 Proven Tactics to Boost Your Sales Conversions

Every digital marketer goes through this phase. You create an AdWords account, you develop a great strategy, and you start investing in powerful keywords. But here’s the issue — you don’t receive a good ROI.

Why not? Most beginning PPC marketers don’t know how to optimize their strategy for sales. PPC campaigning is more difficult than you think; PPC marketing is very complex and encompasses many success factors.

Does this mean you give up?


Definitely not! In order to see PPC results, you need to know which strategies work. If you need help with PPC optimization, here are 5 strategies that work.

1. Market to All Stages of the Sales Funnel

Many PPC marketers make the same mistake. They only focus on attracting new customers. They don’t target their marketing to every aspect of the sales funnel.

Here are the stages of the sales funnel:

Awareness
Interest
Evaluation
Engagement
Commitment (or the purchase phase)
How do you tailor your PPC campaign to touch every aspect of the sales funnel?

Pay attention to customer behavior, research keywords that embody each of these stages, and create your ads for each of these buyers.

2. Use the Best Keywords

When using paid keywords, you need to ensure you’re using the best-performing keywords. SEO marketers don’t use any keyword to optimize their content, right?

Neither should a PPC marketer.

How do you find PPC keywords? Similar to the way you do keyword research for SEO. Find keywords with a high search volume but low difficulty and low competition.

3. Use Ad Extensions

Do you focus so much time on ad creation, yet you’re not satisfied with the lack of room you have for information?

Google allows you to use ad extensions to incorporate all of the information you need. You should take advantage of these extensions.

Here are the most popular ad extensions:

Callout extensions
Sitelink extensions
Location extensions
Structured snippets

These will help optimize your ad for the information you need.

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Helpful SEO Tools and Tool Reviews

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis.

As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO.

Expert SEO tools and SEO tool reviewsWhich SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO? For reporting and metrics? Competitive analysis? Social analytics?

Find out in this compilation of web tools and expert tool reviews from the past year and a half.

Helpful SEO Tools

PageSpeed Insights

This outstanding tool from Google evaluates the speed of both mobile and desktop access for any specified website, returns an overall score, and provides technical recommendations on for decreasing load time and improving site speed.

Site Explorer

A slick free tool that reports, for any full URL: linking domains, inbound links, most linked countries, most linked keywords, page rank of linking domains, and new links within the past 30 days. This one deserves consideration for every SEO’s toolbox.

Online Website Link Checker

One of the best free broken-link checking tools available, the Online Website Link Checker will crawl for and report broken links on up to 500 pages and three levels down on any specified website, optionally across a whole domain or only a specified subdomain.

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JavaScript SEO: How Search Engines Understand JavaScript

Issues with JavaScript and SEO, however, remain a concern for many website developers. Site owners want to make sure that Googlebot and other search engine crawlers can properly understand sites that contain a lot of JavaScript so that their pages do not suffer in the search engine results. This discussion has even prompted Google to release a series of videos on JavaScript and SEO to help you ensure that you prepare your JavaScript pages for the SERPs effectively.
We wanted to break down the essentials of JavaScript SEO to help our community keep their sites optimized and ready to compete on the SERPs.

Understanding rendering

Before we can dive into JavaScript SEO, we must first explore how JavaScript sites behave and how they interact with users and search engine crawlers.

First, Google distinguishes between JavaScript sites and sites that merely have some JavaScript on their page. In the latter, the JavaScript helps to create some special effects, but the core content–the most important information–appears as HTML. This means that the JavaScript does not impact the ability of Googlebot to read and understand the site and thus does not impact SEO.

A Javascript site, however, uses JavaScript to display critical information. This means that content you want included in your index relies on JavaScript to be displayed, making rendering an essential part of the indexing process.

Understanding rendering

Rendering is the process that takes the content, templates, and other features of your site and displays them to the user. There are two main types of rendering: server-side rendering and client-side rendering.

Server-side rendering

In server-side rendering, the templates are populated on the server. Each time a user or a crawler accesses the site, the page is rendered on the server and then sent to the browser. This means that when the user accesses your website, they receive all of the content as HTML markup immediately. Generally, this benefits SEO because Google doesn’t have to render the JavaScript separately to access all the content you have created.

Client-side rendering

For certain situations, however, such as single-page apps, client-side rendering does have some advantages.

Client-side Java Script can be expensive in terms of performance. It is super important that you do not lose site of page load performance when making the decision to use Java Script to render elements in your page. Target page load times for 4G connections on mobile should be under 2 seconds. Having a slow page load can have a negative impact on your overall page rank. Google has stated that page load performance is a ranking factor. Slower page load times can result in higher than normal bounce rates, lower overall time on page, lower than average pages per session, lower conversion percentages and ultimately lower page ranks which directly impacts page visits overall. Avoid using shared libraries across your site and instead try to use your Java Script and CSS efficiently. Mid-tier handsets have slower processors, usually lower RAM and slower GPUs. When a Browser loads a web page the handset has to download, parse, compile and execute all JavaScript. So, if you pass large percentages of code that is not used, you can greatly slow down the overall page load times. The following is an example page from a live site that has a large percentage of unused code. This report is produced through Chrome Developer Tools Coverage Report. As you can see in this example, 2.2 MBs out of 2.3 MBs are unused.

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Content Marketing And Local Seo For B2b Marketing

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a high placement on SERPs than in the past.

At first glance, local SEO might only seem like a B2C thing. The point of local search is to help the public find things nearby that relate to their interests. For instance, if someone is hungry they can look for restaurants on their phones and get results based on their location.

But the stereotype for B2B is different. It’s all done through phones and emails, not someone walking up to a storefront. Business decisions aren’t decided in an instant either, unlike deciding to look for some food. So why would a B2B business even want to look at local SEO techniques?

Local Content and Search Advantages for B2B Businesses

There are plenty of tactics that you can use in the quest to raise brand awareness. Some choose to use paid advertising, others want to pay for billboards, and still others engage in email campaigns. Local content is another tactic. Local content is content that talks about something relevant to the local business area.

This kind of content is great for improving local SEO results because it gives search engines the confidence that your business is located in a region. “It really comes down to one question: would you advertise locally to acquire new clients? If yes, then you can utilize local content. If no, local content probably doesn’t make sense for you,” says Crazy Egg.

The process of creating local promotional content is very similar to creating content for a national brand.

Find something which resonates with your local residents

Create a piece of content that encompasses that + is better than what you’ve encountered up until then
Promote that piece of content using social media channels and platforms.

After assessing the results, repeat the process.
A catering company for business events might write something like “Top 5 convention centers in Spokane,” assuming they were in the Spokane area. Local content goes above and beyond general articles to provide information relevant to that area. Articles about local festivals and events, weather conditions, and the like are all possibilities.

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Dirty Bedtime Stories

After school we’d fuck on my bed with the shades drawn.
We’d walk in separate directions, meeting around the corner, so our friends wouldn’t know, and I’d let her in the back door when no one else was home. She was always quiet as I led her up the stairs, and even as we undressed in the near darkness we hardly talked at all. I’d kiss her for hours, taking my time with everything, and she’d sigh as she squirmed on my lap breathing into my mouth in between biting me on the chin.

I spent the most time between her legs, kissing her thighs and licking her lips over and over again. I loved feeling her grow wet from my fingers and tongue, and I loved watching her lips swell and change color. She clenched her thighs around me as I fucked her that way, and she wouldn’t let me move until she had come at least once.

When we fucked it was always the same. Her shyness vanished after that first orgasm and she’d push me down to my bed with a grin. She’d climb on top of me, looking around the room, searching for something to put in my head. I could feel her teasing me before she ever said a word, but once she finally buried me in her cunt I knew it would come.

“I could open the blinds,” she whispered, starting to move.

“Please don’t,” I’d moan back, knowing what was next.

“I’ll walk out the front door, my dress falling off my shoulders with a smile for your neighbors,” she cooed.
“No,” I groaned, trying to fuck her faster so I might come before she finished.

“You can’t resist, can you?” she whispered, leaning down to my ear with a kiss. She pulled my cock from within her wet pussy and held me against her skin. “Even though I threaten you each time, you won’t stop, will you? Even though all I have to do kiss you in the hall and it would all be over.”
“Don’t,” I mumbled, trying to pull her back onto me.

“Do the photos upset you?” She asked, turning my head to the bedside table and forcing me to look. I opened my eyes just as she started to fuck me once more and I was shaking already. “Do the photos of your wife upset you? Or do you like fucking my pretty little pussy while she watches? Do you like fucking me here on your bed without her ever knowing?”
“Don’t stop,” I finally whispered, getting closer with each word. Hating myself and hating my situation, but never hating her. Never even coming close.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency.

If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs?

How to hire an SEO expert

First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. These are often your best leads.

Second, do some online research. But beware of guides written by SEO professionals that are really more about why you should hire them than about making the best choice. (Since I’ve now left the consulting world, nope, back at it—but this post is still my most objective guidance.)

Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with.

1) What are the most important factors in search engine ranking, and how will you help me get better results?
This isn’t really a question of knowledge (any experienced SEO pro should be able to answer without fumbling for words). Rather, it’s question designed to get at the consultant’s communication skills. Can they provide not only an accurate explanation, but also answer in a way you understand clearly? Or do they excessively throw out jargon and acronyms?

Good answer: something about how two factors—relevance and authority—form the fundamental underpinnings of search ranking; something about the hundreds of individual elements Google and other search engines use in determining rank; something about the three pillars of SEO (technical, content, and off-page); and perhaps something about how certain fundamental practices remain constant (e.g., writing to solve specific problems for specific types of people) even as search engine algorithms continually evolve.

Bad answer: anything that implies 1) they don’t really know; 2) they may know but are unable to explain in terms that you understand; or 3) (worst of all) they may or may not know, but don’t want to tell you (e.g., they have “secret techniques,” just trust them).

2) Can you provide success stories and references?

Any reputable SEO pro should be able to point to examples both of ranking success (e.g., if you’re looking for a sales management guru, is there any choice other than Ken?) as well as names of individuals you can contact who will tell you about their results and experience in working with this consultant.

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Online Marketing Tools That You Need In Your Digital Arsenal

There are a ton of online marketing tools out there. How do you know which ones are the best ones to work with? You could take a trial of every marketing tool available, but that takes up too much time.

The other option is to read this article to find out what the top tools you need to add to your marketing arsenal.

1. Google Analytics & Search Console

As soon as you set up your website, get it connected to Google Analytics and Google Search Console. It’s easy to do when you’re running a WordPress site. Sign up for accounts in Google, then install a plugin like Yoast SEO to connect your site with both tools.

Google Analytics will give you the information you need about traffic. You’ll know where it comes from, how long people stay on your site, your most popular content.

Search Console will tell you if your SEO is working or not. Find out how your site appears in search results. You’ll know what search terms your site show up for, how many people see your site in search results, and your click-through rate.

2. Social Media Schedulers

There’s nothing worse than feeling like you have to be on social media all of the time. How can you run a business if you’re constantly distracted by posting? A social media schedule lets you post your content in advance.

There are a ton of social media schedulers available. Which one should you use? It depends on what social networks you use. For Pinterest scheduling, Tailwind is the tops. For Instagram scheduling, Later is a good choice.

If you’re on multiple networks, check out Buffer or Hootsuite.

3. Content Generation Tools

One of the hardest things for site owners to do is to pump out good content on a regular basis. Using tools like Grammarly will make sure you avoid misspelled words and basic grammatical errors.

Copyscape is another content tool that will ensure that your content isn’t duplicated elsewhere. Duplicated content can hurt you in search results.

One of the most important content tools is a good headline generation tool. A headline is what tells someone to read the rest of your copy. It also encourages conversions.

If you’re stuck on creating content, especially for an international audience, check out this company. They’re a content marketing company in Ecuador that creates leads, opportunities and sales.

4. Email Marketing Tools

When you do get traffic to your site, you’re going to want a way to capture those visitors. Email marketing is the best way to do that.

MailChimp is recommended here because it’s free for up to 2000 subscribers. There are a number of great features for this email software like auto-response campaigns.

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10 Digital Marketing Terms Every Successful Entrepreneur Knows

There are a million digital marketing terms, acronyms, and lingoes that get thrown around all over the web. These can become so commonplace that it’s almost embarrassing to ask what they are at this point. 

Don’t worry, pretty much everyone is unsure about at least one of these terms, and there’s nothing wrong with missing out on one or two. 

We’re here to give you 10 must-know terms so you’re up-to-date.

Digital Marketing Terms You Need to Know

Some of these terms are absolutely essential, so you may already know them. That said, we’ll have to cover them just in case. 

SEO

Search engine optimization is one of the most important elements of digital marketing. It’s the process of making your site look good in the eyes of a search engine so that you can rank highly in the results. 

Many of the terms in this article will be related to SEO.

Keywords

You probably know the general term “keyword.” In terms of optimization, though, it relates to the words that users put into search engines. 

You should research the most popular keywords in your niche (we’ll cover that term next), and create your content with those keywords laced throughout your writing.

 Niche

This term is another one that has meaning outside of digital marketing. Generally, a niche is an area of content. 

So, your niche will generally pertain to the kind of content you have on your site and the other sites that also create that sort of content. You should look to the successful sites in your niche for inspiration on how to market your own site.

 Backlinking

Backlinks are links to your site from another site. If search engines were like a democratic election, backlinks would serve as votes in your favor. Links from high-power sites have more influence than those from unpopular ones. 

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7 Fool-Proof Email Marketing Tipsfinancialservice

According to estimates, an astonishing 281 billion emails are sent each day.

Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox.

To make sure your emails don’t end up in the dreaded spam folder, you’ll need to craft a clever, compelling campaign that grabs your audience’s attention.

1. Remember Why Customers Love Email

Despite what some experts like to claim, email marketing is far from dead. In fact, it’s actually thriving more than ever.

But before you craft your next great campaign, make sure you understand what makes email marketing so effective in the first place.

People like email because it’s quick, convenient, and is a great way to connect with their favorite brands. Through an email, a subscriber can learn about deals, product updates, and more.

In short: email is useful, even if it’s asynchronous. If you’re still not convinced, you can learn more here about the engagement potential.

2. Create a Template

Since marketing emails are here to stay, you can rest assured that you’ll end up sending more in the future.

To save yourself time, create a few templates so all you have to do is fill in the blanks with your great content.

3. Personalize The Subject Line

Since we receive so many emails in a given day, most of us will just skim through our inbox clicking ‘Read’ on almost everything.

To combat this trend, some marketers recommend personalizing the subject line with the user’s name. Though it’ll take a bit of extra time, your effort isn’t in vain.

Studies found that personalized subject lines increased open rates by between 50% and 58%.

4. Demand Your Audience’s Attention

A name isn’t always enough to catch audience attention, though. You’ll still need to be smart about coming up with compelling subject lines.

A good subject line encourages the reader to take immediate action or inspires them to open the email based on puzzling or humorous phrasing.

If you’re not quite sure how your subject lines stack up, it’s always possible to test them before blasting your message to your subscribers.

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