For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis.
As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO.
Expert SEO tools and SEO tool reviewsWhich SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO? For reporting and metrics? Competitive analysis? Social analytics?
Find out in this compilation of web tools and expert tool reviews from the past year and a half.
Helpful SEO Tools
PageSpeed Insights
This outstanding tool from Google evaluates the speed of both mobile and desktop access for any specified website, returns an overall score, and provides technical recommendations on for decreasing load time and improving site speed.
Site Explorer
A slick free tool that reports, for any full URL: linking domains, inbound links, most linked countries, most linked keywords, page rank of linking domains, and new links within the past 30 days. This one deserves consideration for every SEO’s toolbox.
Online Website Link Checker
One of the best free broken-link checking tools available, the Online Website Link Checker will crawl for and report broken links on up to 500 pages and three levels down on any specified website, optionally across a whole domain or only a specified subdomain.
As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO.
Expert SEO tools and SEO tool reviewsWhich SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO? For reporting and metrics? Competitive analysis? Social analytics?
Find out in this compilation of web tools and expert tool reviews from the past year and a half.
Helpful SEO Tools
PageSpeed Insights
This outstanding tool from Google evaluates the speed of both mobile and desktop access for any specified website, returns an overall score, and provides technical recommendations on for decreasing load time and improving site speed.
Site Explorer
A slick free tool that reports, for any full URL: linking domains, inbound links, most linked countries, most linked keywords, page rank of linking domains, and new links within the past 30 days. This one deserves consideration for every SEO’s toolbox.
Online Website Link Checker
One of the best free broken-link checking tools available, the Online Website Link Checker will crawl for and report broken links on up to 500 pages and three levels down on any specified website, optionally across a whole domain or only a specified subdomain.
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