SEO Best Practices for Landing Page Optimization

SEO management means integrating different parts of SEO best practices to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffic. With more than 51% of traffic coming from organic search, doing SEO effectively becomes increasingly important. Search algorithm enhancements have driven the growing complexity of SEO optimization. Increasing competition is pushing many companies to create more content and to make it better quality, more engaging, and mobile optimized.

All these factors make SEO efforts sophisticated and require a clear framework and appropriate technology. With 8 years of close cooperation with such top SEO performing brands as Microsoft, Twitter, Facebook, Home Depot, Deloitte, 3M, and many others we developed a solid 4-step methodology for efficient SEO management. Our BrightEdge platform helps to make each of these 4 steps faster and easier – saving time on analysis, measurement and reporting. This frees you to concentrate on content creation and bringing more value to your customers. The platform covers the entire SEO cycle – from context-based goal setting and understanding the audience to optimize the workflow.

Identify demand

Targeting demand means learning which topics interest your audience and uncovering the queries your customers use to look for your product or service.

First, you want to understand which topics your website already ranks for and what keywords are already driving good traffic. Make sure to preserve and defend those results in the first step of SEO management. Second, do keyword research to find new topics to expand your reach and new traffic or further engage your intended audience.

The research and analysis involved in targeting demand makes it one of the most complex stages in the SEO cycle. Competitive pressure pushes companies to create more content and target more keywords. Marketers usually require multiple tools to get the necessary information and insights. High-quality targeting consumes a considerable amount of time. Even with free or inexpensive tools, marketers must find the hours needed to track down the information. That is why scalability remains a major SEO management challenge – doing a due diligence this way on 100s of keywords is possible, but it can hardly be done for 1000s of keywords.

BrightEdge’s SEO management platform solves the scalability issue. The BrightEdge Data Cube is a unique, patented technology that makes targeting demand straightforward and drastically improves the efficiency and effectiveness of the research process.

Data Cube is a resource in BrightEdge’s SEO management platform that allows you to perform research both by domain and by keyword. On the keyword level, it suggests other potential keywords and allows you to track them with a click of a button. This feature will often identify relevant ideas and topics that you had not previously considered for SEO management. The Data Cube also segments its suggestions into High-Ranking Keywords, Long-Tail keywords and Universal Content results.