There are a million digital marketing terms, acronyms, and lingoes that get thrown around all over the web. These can become so commonplace that it’s almost embarrassing to ask what they are at this point.
Don’t worry, pretty much everyone is unsure about at least one of these terms, and there’s nothing wrong with missing out on one or two.
We’re here to give you 10 must-know terms so you’re up-to-date.
Digital Marketing Terms You Need to Know
Some of these terms are absolutely essential, so you may already know them. That said, we’ll have to cover them just in case.
SEO
Search engine optimization is one of the most important elements of digital marketing. It’s the process of making your site look good in the eyes of a search engine so that you can rank highly in the results.
Many of the terms in this article will be related to SEO.
Keywords
You probably know the general term “keyword.” In terms of optimization, though, it relates to the words that users put into search engines.
You should research the most popular keywords in your niche (we’ll cover that term next), and create your content with those keywords laced throughout your writing.
Niche
This term is another one that has meaning outside of digital marketing. Generally, a niche is an area of content.
So, your niche will generally pertain to the kind of content you have on your site and the other sites that also create that sort of content. You should look to the successful sites in your niche for inspiration on how to market your own site.
Backlinking
Backlinks are links to your site from another site. If search engines were like a democratic election, backlinks would serve as votes in your favor. Links from high-power sites have more influence than those from unpopular ones.
Don’t worry, pretty much everyone is unsure about at least one of these terms, and there’s nothing wrong with missing out on one or two.
We’re here to give you 10 must-know terms so you’re up-to-date.
Digital Marketing Terms You Need to Know
Some of these terms are absolutely essential, so you may already know them. That said, we’ll have to cover them just in case.
SEO
Search engine optimization is one of the most important elements of digital marketing. It’s the process of making your site look good in the eyes of a search engine so that you can rank highly in the results.
Many of the terms in this article will be related to SEO.
Keywords
You probably know the general term “keyword.” In terms of optimization, though, it relates to the words that users put into search engines.
You should research the most popular keywords in your niche (we’ll cover that term next), and create your content with those keywords laced throughout your writing.
Niche
This term is another one that has meaning outside of digital marketing. Generally, a niche is an area of content.
So, your niche will generally pertain to the kind of content you have on your site and the other sites that also create that sort of content. You should look to the successful sites in your niche for inspiration on how to market your own site.
Backlinking
Backlinks are links to your site from another site. If search engines were like a democratic election, backlinks would serve as votes in your favor. Links from high-power sites have more influence than those from unpopular ones.
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