There are a ton of online marketing tools out there. How do you know which ones are the best ones to work with? You could take a trial of every marketing tool available, but that takes up too much time.
The other option is to read this article to find out what the top tools you need to add to your marketing arsenal.
1. Google Analytics & Search Console
As soon as you set up your website, get it connected to Google Analytics and Google Search Console. It’s easy to do when you’re running a WordPress site. Sign up for accounts in Google, then install a plugin like Yoast SEO to connect your site with both tools.
Google Analytics will give you the information you need about traffic. You’ll know where it comes from, how long people stay on your site, your most popular content.
Search Console will tell you if your SEO is working or not. Find out how your site appears in search results. You’ll know what search terms your site show up for, how many people see your site in search results, and your click-through rate.
2. Social Media Schedulers
There’s nothing worse than feeling like you have to be on social media all of the time. How can you run a business if you’re constantly distracted by posting? A social media schedule lets you post your content in advance.
There are a ton of social media schedulers available. Which one should you use? It depends on what social networks you use. For Pinterest scheduling, Tailwind is the tops. For Instagram scheduling, Later is a good choice.
If you’re on multiple networks, check out Buffer or Hootsuite.
3. Content Generation Tools
One of the hardest things for site owners to do is to pump out good content on a regular basis. Using tools like Grammarly will make sure you avoid misspelled words and basic grammatical errors.
Copyscape is another content tool that will ensure that your content isn’t duplicated elsewhere. Duplicated content can hurt you in search results.
One of the most important content tools is a good headline generation tool. A headline is what tells someone to read the rest of your copy. It also encourages conversions.
If you’re stuck on creating content, especially for an international audience, check out this company. They’re a content marketing company in Ecuador that creates leads, opportunities and sales.
4. Email Marketing Tools
When you do get traffic to your site, you’re going to want a way to capture those visitors. Email marketing is the best way to do that.
MailChimp is recommended here because it’s free for up to 2000 subscribers. There are a number of great features for this email software like auto-response campaigns.
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