Did you know that Bing gets 1.2 billion monthly global visitors?
This may not seem like a lot compared to Google search traffic.
But even if Bing isn’t the main search engine, it still ranks #4 in global search engines. What’s more, it offers marketers another channel for effective digital advertising: Bing Ads.
In this post, we discuss why you should have someone help you with Bing ads. Keep reading to learn more!
What Are Bing Ads?
Bing Ads market specific digital content to Bing users.
Bing Ads is a form of Pay-Per-Click (PPC) advertising. This means that marketers pay per “click” each ad receives.
In this sense, Bing Ads function much like Google AdWords, PPC ads marketers can craft in Google search results.
Both Bing Ads and Google AdWords rely on the principles of search engine advertising. Bing and Google users turn to these platforms to search for keywords and phrases.
Users then browse results, prioritizing the first page of listings and those that surface at the top.
It is possible to rank your online content accordingly using Search Engine Optimization (SEO).
Yet Bing Ads enable marketers to place ads in prominent locations of search results. Ads will appear under the “Ads” category at the top of search listings.
Marketers also optimize these PPC ads for keywords, phrases they want their ideal customers to type into Bing. Examples of keywords include “fast flower delivery” or “best vegan fare in Atlanta.”
Bing Ads is not a free form of digital marketing. However, Bing professes that its ads have lower costs-per-click and costs-per-acquisition than Google ads.
What’s more, PPC advertising can have a huge return on investment (ROI). You may pay $4 for a single click but earn a conversion worth $3,000, for example!
This may not seem like a lot compared to Google search traffic.
But even if Bing isn’t the main search engine, it still ranks #4 in global search engines. What’s more, it offers marketers another channel for effective digital advertising: Bing Ads.
In this post, we discuss why you should have someone help you with Bing ads. Keep reading to learn more!
What Are Bing Ads?
Bing Ads market specific digital content to Bing users.
Bing Ads is a form of Pay-Per-Click (PPC) advertising. This means that marketers pay per “click” each ad receives.
In this sense, Bing Ads function much like Google AdWords, PPC ads marketers can craft in Google search results.
Both Bing Ads and Google AdWords rely on the principles of search engine advertising. Bing and Google users turn to these platforms to search for keywords and phrases.
Users then browse results, prioritizing the first page of listings and those that surface at the top.
It is possible to rank your online content accordingly using Search Engine Optimization (SEO).
Yet Bing Ads enable marketers to place ads in prominent locations of search results. Ads will appear under the “Ads” category at the top of search listings.
Marketers also optimize these PPC ads for keywords, phrases they want their ideal customers to type into Bing. Examples of keywords include “fast flower delivery” or “best vegan fare in Atlanta.”
Bing Ads is not a free form of digital marketing. However, Bing professes that its ads have lower costs-per-click and costs-per-acquisition than Google ads.
What’s more, PPC advertising can have a huge return on investment (ROI). You may pay $4 for a single click but earn a conversion worth $3,000, for example!
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