Are you spinning your wheels in a content marketing rut? It
happens to the best of us. But a few expert content marketing tips might be all
you need to move in the right direction.
Before we get into details, it’s worth noting that everyone
seems to have an opinion of what makes great content. Some companies go all in
for video storytelling. Others swear by long-form blog posts loaded with how
to’s and images.
Great content isn’t always what you think. It usually takes
a little finessing to find the right formula.
Familiarize Yourself
with Your Sales Funnel
You don’t create content just for the sake of it. Every blog
article, video, and social media post has the power to move your audience
through your sales funnel — if you know how your sales funnel works.
Each stage of the funnel targets a different buying stage.
You should develop your content to appeal to buyers at each stage of the funnel to help them progress toward a conversion.
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