Just how coveted is a spot near the top of a Google results page?
Consider this: In 2019, American businesses will spend over $75 billion on SEO.
Although SEO is an effective marketing practice, it’s also a tedious one. Even marketing experts admit that it usually takes 1-2 years to see a positive ROI from SEO efforts.
If you’re looking for faster results, it’s not all hopeless. SEM can help you drive high levels of targeted traffic to your site much more quickly than SEO.
Are you scratching your head and wondering “What is SEM?” Read on to learn the difference between SEM and SEO, as well as how you business can benefit from SEM!
What Is SEM?
Not so long ago, search engine marketing (SEM) was a term that referred to both paid and organic methods of improving search engine visibility.
Today, however, when marketers mention SEM, what they’re most likely talking about is the practice of purchasing web traffic via paid search platforms like Google Ads and Bing Ads. Search engine optimization (SEO), on the other hand, is the practice of getting visitors to your website through organic results.
Two common synonyms for SEM are pay-per-click (PPC) marketing and paid search advertising.
SEM vs SEO
Almost half of all small business in the United States use SEM. And of the businesses that use SEM, 86 percent also use SEO.
Should you use both? Let’s take a closer at some pros and cons of SEM and find out how it stacks up against SEO.
Consider this: In 2019, American businesses will spend over $75 billion on SEO.
Although SEO is an effective marketing practice, it’s also a tedious one. Even marketing experts admit that it usually takes 1-2 years to see a positive ROI from SEO efforts.
If you’re looking for faster results, it’s not all hopeless. SEM can help you drive high levels of targeted traffic to your site much more quickly than SEO.
Are you scratching your head and wondering “What is SEM?” Read on to learn the difference between SEM and SEO, as well as how you business can benefit from SEM!
What Is SEM?
Not so long ago, search engine marketing (SEM) was a term that referred to both paid and organic methods of improving search engine visibility.
Today, however, when marketers mention SEM, what they’re most likely talking about is the practice of purchasing web traffic via paid search platforms like Google Ads and Bing Ads. Search engine optimization (SEO), on the other hand, is the practice of getting visitors to your website through organic results.
Two common synonyms for SEM are pay-per-click (PPC) marketing and paid search advertising.
SEM vs SEO
Almost half of all small business in the United States use SEM. And of the businesses that use SEM, 86 percent also use SEO.
Should you use both? Let’s take a closer at some pros and cons of SEM and find out how it stacks up against SEO.
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