B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their use social media for content marketing purposes compared with one year ago.
Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services.
Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way.
Custom Images
TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Almost all of the images they share or retweet are branded with their logo and “Certificate of Excellence” that reminds anyone viewing their feed that they represent the B2B side of TripAdvisor.
Oftentimes, these types of images aren’t difficult to create.
TripAdvisor created images for the winners using a photo from their hotel and then placed their logo and a few graphic elements that match their brand colors on top of it. This cohesive feel leads to a more professional appearance and also plays into the idea that they represent the highest quality hotels around the world.
As a hotel owner, it would be difficult to turn down the opportunity to be listed on TripAdvisor. The brand aesthetic (with actual photos from hotels on TripAdvisor) represents hotel quality and professionalism, something that any hotel owner or manager would be proud to be known for.
his type of content creation is great for B2B because it not only shows that the company is invested and intertwined with their community, but that they’re also sharing high-quality content from people that their audience has probably heard of before.
Online interaction is crucial to a successful social media presence because it can help you grow your following and engagement overall. A large social media audience shows more credibility and respect in the industry.
Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services.
Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way.
Custom Images
TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Almost all of the images they share or retweet are branded with their logo and “Certificate of Excellence” that reminds anyone viewing their feed that they represent the B2B side of TripAdvisor.
Oftentimes, these types of images aren’t difficult to create.
TripAdvisor created images for the winners using a photo from their hotel and then placed their logo and a few graphic elements that match their brand colors on top of it. This cohesive feel leads to a more professional appearance and also plays into the idea that they represent the highest quality hotels around the world.
As a hotel owner, it would be difficult to turn down the opportunity to be listed on TripAdvisor. The brand aesthetic (with actual photos from hotels on TripAdvisor) represents hotel quality and professionalism, something that any hotel owner or manager would be proud to be known for.
his type of content creation is great for B2B because it not only shows that the company is invested and intertwined with their community, but that they’re also sharing high-quality content from people that their audience has probably heard of before.
Online interaction is crucial to a successful social media presence because it can help you grow your following and engagement overall. A large social media audience shows more credibility and respect in the industry.
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