Link Building and Mobile SEO in 2017

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. So it’s more important than ever to ensure your website ranks highly for relevant keywords.

Ling building and mobile SEO in 2017Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs.

What does link building really mean in 2017?

The days when a website could rank well based purely on a large number of links (regardless of quality) are long past. Link building today, also sometimes referred to as digital PR and outreach, is an SEO tactic with the aim to increase page ranking by “earning” backlinks from high-authority websites (a.k.a. white hat link building) as well as linking out to high-quality sites. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche.

When you link to other websites, ensure it is a useful link. The website’s domain authority and trust rank should be higher or the same as your own site. You should always ensure the website relates to your brand and what you offer as this will communicate to Google what and who you are as a brand.

Link building can be a timely and costly process; depending on your market niche and the competitiveness of your keywords, it can take considerable time to see improvement. In addition, Google’s algorithm continues to get “smarter” and so the way Google recognizes backlinks is changing.