There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.
How to automate social media marketing campaigns
Photo by Andy Kelly on Unsplash
If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies. In addition, brands often spread efforts across multiple platforms for each of their campaigns.
Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Automating some of your postings can help you lay the groundwork for your campaigns while making sure that technology can help execute it as planned.
First things first
Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. All of this requires constant human input. Automation, in this case, merely refers to the execution of the campaign.
In addition, a significant portion of social media marketing is engaging with your community. This cannot and should not be automated. Not only does human interaction deliver better results, it also makes sure that the marketing team is completely in touch with what customers want and expect from your brand.
How to automate social media marketing campaigns
Photo by Andy Kelly on Unsplash
If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies. In addition, brands often spread efforts across multiple platforms for each of their campaigns.
Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Automating some of your postings can help you lay the groundwork for your campaigns while making sure that technology can help execute it as planned.
First things first
Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. All of this requires constant human input. Automation, in this case, merely refers to the execution of the campaign.
In addition, a significant portion of social media marketing is engaging with your community. This cannot and should not be automated. Not only does human interaction deliver better results, it also makes sure that the marketing team is completely in touch with what customers want and expect from your brand.
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