It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness, while 78% believe that video engagement helps them attain higher quality leads.
With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.
One of the hottest topics at this years Social Media Marketing World, one of the world’s largest social media conferences, was, you guessed it — video. It became apparent that both B2B and B2C companies, owners, CEO’s, social media managers, and digital marketers are actively talking about new and innovative ways to implement video into their digital marketing strategies.
You should be too.
A few years ago, “video,” in regards to social media marketing most often meant uploading a promotional video onto your main wall or newsfeed. Today, video means a lot more than that. From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media.
Let’s take a look at a few video marketing trends shaping social media in the B2B space.
Live Video for Social Media
Live video is one trend B2Bs should be aware of for their social media marketing efforts. As more and more video is being created on mobile devices, live video is a good option for B2B companies to create mobile video content.
One opportunity, in particular, has proved successful for our client programs: event coverage. Many B2B companies are in attendance at industry events where they network with industry experts, establish thought leadership, and interact with potential and existing clients or customers. Social media is now a large component of many of these conferences and events, generally including a custom event hashtag that event-goers use to keep up with what they need to know. B2B companies should seize this opportunity by using the event hashtag to post live videos of product demos happening at their booth, speaker sessions, and to showcase their presence at the conference overall.
With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.
One of the hottest topics at this years Social Media Marketing World, one of the world’s largest social media conferences, was, you guessed it — video. It became apparent that both B2B and B2C companies, owners, CEO’s, social media managers, and digital marketers are actively talking about new and innovative ways to implement video into their digital marketing strategies.
You should be too.
A few years ago, “video,” in regards to social media marketing most often meant uploading a promotional video onto your main wall or newsfeed. Today, video means a lot more than that. From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media.
Let’s take a look at a few video marketing trends shaping social media in the B2B space.
Live Video for Social Media
Live video is one trend B2Bs should be aware of for their social media marketing efforts. As more and more video is being created on mobile devices, live video is a good option for B2B companies to create mobile video content.
One opportunity, in particular, has proved successful for our client programs: event coverage. Many B2B companies are in attendance at industry events where they network with industry experts, establish thought leadership, and interact with potential and existing clients or customers. Social media is now a large component of many of these conferences and events, generally including a custom event hashtag that event-goers use to keep up with what they need to know. B2B companies should seize this opportunity by using the event hashtag to post live videos of product demos happening at their booth, speaker sessions, and to showcase their presence at the conference overall.
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