What ads do you see for antiques on social media? Are there any in your area currently?
Assess the competition but also consider demographics in your area.
Establish Goals
Before you start posting wildly on Facebook, set up some clear goals. What outcome do you want to have with your social media marketing campaign?
Be as specific as possible. If you want to attract more customers, put a number on it. If you want to boost sales, also put a number on it. Maybe you just want to acquire emails to build a list of leads.
Establish clear and actionable goals directly related to your needs as a business.
Pair It With Email
Social media campaigns aren’t just about making Instagram posts. Start by sending an email to current subscribers to give them a heads-up about your social media campaign.
Then, make sure that your campaign gets you new email addresses. You’ll want to send follow-up emails after you obtain these to stay with these leads and turn them into recurring customers.
Write Relevant Content
The key to successful social media campaigns lies in the content. It’s important to generate fresh, intriguing, and useful copy for your customers.
Yes, customers will perk up when they see discounts or special offers. But don’t forget about the power of video, for example, or images of your current antique inventory.
A top-notch content strategy will keep your customers coming back for more and get more email addresses on your list.
Your Social Media Marketing Campaign
Social media is a powerful tool, and it’s important to leverage it as you’re establishing your customer base in the antique industry.
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