3 Reasons to Check Your Junk Mail Folder

From time to time on our blog, we share business development and sales tips that help with nurturing or converting B2B marketing leads. In this post, the message is simple: you should check your email junk folder at least once a day. Why? Because there could be exciting opportunities or responses lurking in there.

Let’s take a look at 3 reasons why you should check your junk mail folder at least once a day.

Website Lead Gen Forms Can End Up There

This first is one of the most important reasons to check your junk mail folder once, if not twice, a day. Ideally, a B2B marketing strategy includes lead generation forms on a company website. The form submissions are typically set up to distribute to at least 2 people within a company. Many times, the set up is a smooth process and the leads end up highly visible in the desired recipient’s email inbox, giving the recipient warning and allowing them to follow up with the lead.

However, for reasons known and unknown, they may end up in the spam or junk folder. If a form submission contains any number of “trigger” terms that an email client like Microsoft Outlook or Gmail labels as “spammy,” the form submission will bypass the inbox and go directly to spam. When it’s spam, it’s great. When it’s a genuine lead looking for pricing or wanting a demo, it’s bad. Additionally, if an email address is set up to be both the sender and receiver of a form submission (as can happen with website administrators), email clients will label these emails as spam. These are the known reasons and may or may not be fixable.

The unknown reasons why a company’s website form submission goes to spam? They are…unknown. For both reasons known and unk nown, your company’s website form submission may be ending up in your junk or spam folder. It’s essential that you check your junk or spam folder at least once a day to see if any genuine B2B marketing leads landed there.

Email Nurturing Campaign Responses Might Be Hiding

There are several other great reasons to check your junk or spam email folder each day. The second reason is that responses to email newsletters or email nurturing campaigns might be hiding in there. For example, if using MailChimp for marketing newsletters or nurturing campaigns, it’s a best practice for B2B companies to have those emails come from a real email address. That way, if a user on the email list replies or responds, a live person gets the email in real time. However, if the user’s email client strips out the images or videos in the response, it may be categorized as spam and sent to junk by the recipient’s email client.